About

About Me

Name: Mark Rushworth
Tel. +44(0)7719181166 Email. markrush@gmail.com

• Performed a seminar on Practical Link Development at the BarCanp Leeds event 2008.
• Co-hosted an Open SEO Clinic at the BarCamp Leeds event 2007.
• Published in Internet Works, .net and Computer Arts magazines.

Work Experience

Director of Digital – Bite Digital

2011 – present

SEO Manager for Blueclaw

2010 – 2011

Achievements

• Raised minimum price per project resulting in increased revenue
• Implemented detailed on-site optimisation strategy leading to better optimised sites
• Signed in first 4 year contract

SEO Manager for the Click 4 Group

2009 – 2010

Achievements

• Took a new domain in a new market from zero to page one for many primary terms (4 months).
• Took over a project from one of the UK’s SEO Elite and increased hits to the site by 200% (4 days).
• Took the above project from page two and below to position one for its primary terms (8 months).
• Doubled the above sites turnover in the first year.
• Redesigned the above website improving usability and flow of design resulting on a further 30% increase in conversion.
• Created additional sites with a view to dominating page one for primary terms and achieved this (4 months).
• Implemented multilingual SEO to attract non English speaking custom.
• Evaluated systems and designed an email-shot resulting in a 400% increase in revenue for the target month.
• Worked with external providers to implement technical modifications to the sites operation and improved conversion by 1000%

Responsibilities

• Keyword research
• Website analysis
• Competitor analysis
• On-site optimisation
• Link development
• PPC management
• SEO copywriting and content generation
• Social media manipulation
• SEO training
• Technical consulting
• Website design and development
• Graphic design (Brochure, identities)
• Recruiting, managing and training a small team
• Sourcing working with and and evaluating third party suppliers
• Blog creation and management

SEO Manager Xrio Ltd

1998-1999

Achievements

• Achieved page one listing for primary term and achieved page one listing for secondary terms resulting in a 200% increase in enquiries.
• Performed keyword research to sourced additional markets.
• Created UI for web based hardware management system.
• Branded a new product range and produced all collateral.
• Produced new corporate website using SiteFinity .net CMS.
• Created branded micro-sites showcasing the features and functionality of the Xrio product.

Responsibilities

• Managing a remote team of designers and developers
• SEO training
• Coordinating all customer facing marketing
• Keyword research
• Website analysis
• Competitor analysis
• On-site optimisation
• Link development
• PPC management
• SEO copywriting and content generation
• Social media manipulation
• SEO training
• Technical consulting
• Website design and development
• Recruiting, managing and training a small team
• Sourcing working with and and evaluating third party suppliers
• Blog creation and management

Senior Web Designer & SEO Nemark Media Ltd

2007-2008

Achievements

• Created the design and marketing division for an existing IT and web development business.
• Provided guidance and training for the Management team.
• Provided sales training for a small team of account managers.
• Completed over 30 projects for SME and brand name businesses.
• Achieved top 10 positions for both the agency website and numerous clients presences for primary and secondary terms.
• Worked with PR agency facilitating the cross media launch of a new branded Financial Services business.

Responsibilities

• Strategic marketing and design consulting
• SEO and web design training
• PPC management
• Search engine optimisation and marketing
• Email marketing
• Graphic and website design and front end development
• Sourcing, managing and evaluating third party contractors
• Keyword research
• Website analysis
• Competitor analysis
• On-site optimisation
• Link development
• SEO copywriting and content generation
• Social media manipulation
• SEO training
• Technical consulting
• Blog creation and management
• UI design
• Usability consulting

Founder and Director New Media Designs Ltd

1999-2007

Achievements

• Created a successful, self funded design business from scratch.
• Completed works for multiple large brand names in multiple sectors.
• Adopted the sales and account management role after the position became vacant in year two.
• Created strategic partnerships with larger agencies.
• Created and 100s of websites for SME organisations and charities.
• Achieved position one and top 10 positions for 100s of terms for clients sites.
• Survived DotCom crash, 9.11 and 7.11 financial contractions.
• Published in .net, Internet Works and Computer Arts magazines.

Responsibilities

• Business start-up
• Business management
• Sales management
• Account management
• Financial management
• Strategic marketing and design consulting
• Staff hire, training and evaluation
• SEO and web design training
• PPC management
• Search engine optimisation and marketing
• Email marketing
• Graphic and website design and front end development
• Sourcing, managing and evaluating third party contractors
• Keyword research
• Website analysis
• Competitor analysis
• On-site optimisation
• Link development
• SEO copywriting and content generation
• Social media manipulation
• SEO training
• Technical consulting
• Blog creation and management
• UI design
• Usability consulting

Freelance Web Designer

1998-1999

Achievements

• Created a website for a major local radio station.
• Created multiple sites for a leading specialist recruitment Plc.
• Created multiple sites for local SME businesses.
• Achieved top 10 position for keywords across multiple search engines for key customers.

Responsibilities

• Strategic marketing and design consulting
• Search engine optimisation and marketing
• Graphic and website design and front end development
• On-site optimisation
• Link development
• SEO copywriting and content generation
• Technical consulting