So we’re putting together our SEO reports for December back at the Blue Logic Digital office and i thought it would be a great idea to post these recaps each month on my blog. So here it is, an SEO news recap for December 2014: Details of Google’s Imminent Panda Algorithm Update Leaked The industry is awash with details of a new major update to Google’s content algorithm codenamed Panda 4. Using data taken from new patents, webinars and blog posts, this update further tightens the scope of what Google will deem a relevant and worthwhile page and provides guidance...
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It concerns me that there seems to be a lot of companies who are still having problems with Google Panda and Penguin penalties. As it’s almost two years since this phenomena was started I have put together this quick guide to highlight some of the lingering issues caused in particular by the rolling Google Panda update and provided a solution to help businesses get beyond the issue as quickly as possible. If you know what Google Panda is skip this next section. What is Google Panda Google panda is the name given to an algorithmic penalty designed to demote websites...
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Over the past 10 years Technorati had compiled and maintained an excellent list of the top websites in the world. A few months ago they deleted this section which has resulted in the loss of a massive resource for the digital marketing & SEO community. In an effort to make sure all of their great work isn’t lost to the world I’ve decided to use archive.org to resurrect the Technorati top 100 directory listing. Over time i will complete the task of resurrecting all of the other categories in their entities. If you like this work please link to it...
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This post is going to be amended as we progress through buying our Tiverton/Windsor from Harron Homes. For the record this is the first time I’ve moved home, having bought my current house 15 years ago straight out of university. Needless to say a lot has changed. Disclaimer: Apart from my buying a new build home from Harron Homes I am in no way affiliated with their marketing. This is my personal experience and thoughts of the buying process and not part of some SEO campaign (tho I’d love a crack at it). Ive tried to make this a genuine...
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If you’re interested in what we do in the Digital Marketing team on a daily basis i thought i’d provide some insight by documenting my day. 6:00 Wake up. Shuffle into the home office and start reading the SEO and web design news from the States. 7:00 S.S&S. (Shit Shower & Shave) 7:30 Iron clothes. Quick tidy round. Set off for work. 8:30 Arrive at work. Put kettle on 8:45 Finnish reading email, file all correspondence and highlight any requests that need action. Catch up with team. 9:00 Follow up any registration emails and activate any forum accounts etc from...
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I predict that there’s going to be a rush on JQuery elements around the interactivity described in Google’s Material Design ethos. This page contains a running list of Javascript effects and tools needed to replicate the elements shown in Google’s design framework. Button Feedback Part of the Material Design ethos involves adding a ripple effect or ‘ping’ to buttons. MIT has just published a JQuery demo that shows this effect to its fullest. View It Transformicons Another element of Material Design includes hamburger menu icons that change to reflect their changing nature. I’ve found a great resource on codepen that...
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Update: Added Heads Up, ART, Ring Tones There’s no doubt about it that Android L and Google’s new ‘Material Design’ ethos is the most exciting thing to happen over the past few weeks. If you’ve got a Nexus phone or tablet PC and you want all of the Android L features available then you can simply download the developer preview to start your transformation. But if you’ve bought another brand and haven’t rooted your phone then things are not so easy. Lucky for you I’ve decided to put together a running list of available updates that should work on most...
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As with several other things this amazing update for android just missed the release at Google’s latest I/O event and its one thing i’ve been waiting for Android to include as stock after the Motorola X phone was launched a year or so ago. You might be wondering what I’m prattling on about and it’s something that is set to change SEO (my day job) and keyword research and this game change is…. OK Google now works on any screen and within any app, even when your mobile phone is locked. Why is this such a game changer? A year...
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Announced at today’s I/O conference was a full and stunningly detailed guide to designing cross platform apps for next generation mobile, tablet and desktop PC which Google calls Android L. I have to say that I’m completely blown away by it. Even taken as purely a guide to the why’s of design its inspirational touching on a full graphical communication and interaction strategy. Add to this information on layout, typography, animation and what you’ve got is a takeaway set of tools and wire frames that will enable any designer to build immerse and consistent designs for almost any purpose. The...
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Content Marketing is fast becoming a cornerstone of a traditional SEO campaign and there are plenty of ways of approaching the subject that have been covered exhaustively before however one thing remains elusive to many content marketing n00bs and that’s how to design and plan an effective marketing calendar. Sure, you can look through Wikipedia’s data pages and find local and national holidays and events… you might even get some help from a client who is attending trade shows and (although its never happened to me) is proactive in suggesting topical content you’re probably still struggling with finding a topic...
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