Mark Rushworth

A Digital Marketing Maverick Since 1998

SEO · CRO · Social Media · UI · UX · Web Design · Web Development


Latest stories

.help TLD Domain Name Registrations are a SCAM!

TL;DR new .help TLD domain names are a fucking scam! I buy domains and hosting from Heart Internet and for the past 10 years they’ve delivered a pretty good service allowing me unlimited domains, bandwidth and hosting for a fixed monthly fee From time to time I indulge a flight of fancy and register domains with a view to publishing various side projects usually as an exploration into a...

Zero Following on Twitter

zero twitter followers

If you’ve been following my antics for the past 18 years you may remember a post back in 2012 titled HOW TO BUILD OVER 12000 FOLLOWERS FOR FREE AND WHY YOU SHOULDN’T DO THIS. Needless to say during this insane period i actually got to 70k followers which pretty much made Twitter useless. Pro tip for large account owners – make use of Twitter Lists or mass muting using tools like...

Using Analytics/Google Search Console to Bring Back Keywords & Landing Page Data


Back in the day life was good. Old school Google allowed us to know which keywords were responsible for driving traffic to our website and even let us know to which pages ranked. This made creating and optimising content really easy. With the advent of Google’s move to HTTPS, obfuscated URLs, LSI, Hummingbird and synonym matching the ability to effectively identify the exact keywords responsible...

A Lad and His Dad

a lad and his dad

Back in January my Son Flynn Alexander was born. As with all new parents i was wholly unprepared for his arrival and the subsequent 9 months of him dominating our lives. To document his development and hopefully provide insights for other soon-to be or existing parents i’ve started putting together a new website called A Lad and His Dad where you can all poke fun at our bumbling. To start...

Your Web Design Agency Doesn’t Know SEO – Despite What They Say!


I’ve worked for/with a lot of digital agencies over the past 16 years and one thing I’ve learned from this and working with 3rd party web developers on accounts that were developed in-house or by a different agency is that web designers and developers simply don’t know SEO. The reason for this post is really to highlight what may be in your contract and where you can arguably...

Google’s Official SEO Ranking Factors Exposed


In an effort to stay out of the black, move away from the grey and stick to white hat SEO, I’ve put together a list of ‘official’ Google SEO ranking factors for 2016. Each ‘official’ ranking factor is backed by either commentary or patents registered with Google and reflects only techniques known to deliver a positive effect. This research covers both the hard and...

Finding a Digital Marketing Job at 40


OK I have to confess that i’m actually 39 and not 40 but as its only months away and it made for a more dramatic title I went for the big four-oh. A month ago I found myself made redundant. It came as a bit of a shock but was not unexpected for a number of reasons I won’t go into. This meant that once again I was back on the market and in need of work. This was made more urgent in...

Mozilla Murders Flash on Firefox


Last night Mozilla stopped support for Adobe’s Flash plugin in its browser. The plugin has long been responsible for many security issues and has provided loopholes favoured by hackers who use the technology to access your computers. The extent of this was unknown until security form The Hacking Team was its self hacked and a large list of exploits leaked online. This means that many...

EE Osprey 4G MiFi Review


If you’ve been reading my blog then you know that I recently moved into a new build house. Despite having broadband on order and due for an installation only days after moving in due to infrastructure issues on the site i still don’t have any internet connection three months later. This has lead to desperate action. I’ve been researching different ways to provide WIFI throughout...

The SEO Team You Need!

I work as Technical (SEO) Account manager for a UK top 5 Digital Marketing Agency who in turn handle campaigns for some of the UK's largest high street brands. Our approach is to use a broad range of on-page analysis and Link Building techniques to holistically build high quality traffic to your website.

Call me today on 07719181166 for free, honest and open advice about your online projects or email


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