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Social Media beyond Twitter and Facebook? Think Forums

January 26, 2012, by Mark Rushworth No comments yet

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Since my memory is so bad and as i cant navigate my massive bookmarks you’ve probably realised that i use my Blog as a way of stashing cool tools and other info. The latest set of these are a couple of tools designed to help with Social Media marketing and reputation management. In short theyre a very low-tech way of monitoring forums and BBS systems. You might also find them useful if you’re involved in traffic generation.

Anyway here they are (more for my benefit than yours lol)

  • boardtracker.com
  • boardreader.com

Enjoy!

It’s official. I’m more interesting than Oprah

January 19, 2012, by Mark Rushworth 4 comments

I’ve been playing around with the beta of visua.ly and in their labs you can benchmark your Twitter account against several celebs from Justin Beiber to Shaq and more. Interestingly enough this infographic shows that i’m more interesting than Oprah! (and Britney Spears). Go get yours today.

oprah 278x1024 Its official. Im more interesting than Oprah

I'm more interesting than Oprah

2 Worthwhile Additions To Your Keyword Research Tool Kit

January 18, 2012, by Mark Rushworth 5 comments

a few weeks ago i discovered Ubersuggest.com, a great tool that scrapes suggest(ions) from the search box and extends it with alphabetised results. This is great as i find the standard Google Adwords Keyword Tool a bit too based in history and not fresh enough.

Today a new member of the team Joe introduced me to another slant on Suggest based keyword research at soovle.com. This service pulls results from not only Google Suggest but also Youtube and a host of other search services.

Give them a try.

 2 Worthwhile Additions To Your Keyword Research Tool Kit

Stop SOPA – MR.SEO Going Dark

January 18, 2012, by Mark Rushworth 3 comments

So i’ve decided to send the site dark in protest over SOPA as if this passes in the USA it’s only a matter of time before the UK Government is all over it.

If you’d like to black out your blog in protest then (after having done a bit of research) the best plugin is http://wordpress.org/extend/plugins/sopa-blackout/

It implements a 503 header on your site which protects you from any dips in SEO.

check it!

Apologies – Comments Now Working Again

January 14, 2012, by Mark Rushworth 3 comments

I didn’t realise it until lately, but there’s been a bug in the blog that’s stopped you from adding comments. This was due to the Enmask Captcha system which i installed to try and stop the 100 or so(no doubt) scrape box or xrumer auto generated spam comments that flood the system each day.

Everything is fixed now so as the poster says… Keep calm and carry on.

Panda Update 19th December 2011

January 4, 2012, by Mark Rushworth 2 comments

Although Matt Cutts previously stated that there would be no ‘major’ updates to the Panda algorithm change throughout December, this didn’t stop them slipping in a minor update that occurred on the 19th Dec.

Reports that this ‘minor’ update has already affected some big sites such as JC Penny, Overstock.com and a host of other big name websites. So keep your eyes peeled as to their changes if you’re interested in observing how others master this change.

How do you fix it?

At the moment there’s no concrete information on the update other than it occurred. Personally we’ve only had one client effected by December’s Pandalization and we’ll be doing so broad investigation into this and as usually starting with on-page SEO.

  • Check for ‘light’ content. I’d run the site through Microsoft’s SEO Tool (it’s free) and export all URL’s then sort by length and fix the pages with low volumes of information
  • Remove all header images from internal pages. I’ve been chatting on the forums and some people suggest that Google prefers text information above the fold. This is wild speculation so treat with a pinch of salt.
  • The same Microsoft report should outline all page titles. Take a look at these and identify the pages that could be perceived as duplicate content. Be careful to include synonyms in your research! Now either rewrite and refocus these pages, noindex them or 301 them to the most relevant page.
  • Review the site’s content and expend the text where appropriate making sure that the content is unique and genuinely helpful.
  • Check your internal link structure and make sure you dont have competing pages from an anchor text perspective

You’ve probably heard all of that before however we thought this client was safe too!

Christmas week is the time to get shit done!

December 29, 2011, by Mark Rushworth No comments yet

I love The week between Christmas and New Year. When most people are putting their feet up or worse battling through the high-street sales and its accompanying traffic jam, I prefer to use the time to get a good head start on the new year. This week is great! No one calls, emails are quiet, there’s few people in the office and no appointments to go to (except the one for me) which means you can really buckle down and clear all those niggly little things that have been on your to-do list for what seems like forever.

Here’s my top list of things to do this week:

  • Write some procedural manuals for the team – This helps keep the current team in check and ensures everyone is working to the same set of rules. It also means new team members have an easy to follow manual that introduces them to our (my) way of working.
  • Check Google Analytics and see if you can find any ‘low hanging fruit’ – As SEO usually achieves uplift across the entire website, you may discover some hidden gems. Look out for long tail keywords that are driving revenue/enquiries in position 3+ and give them some link building love to see a dramatic improvement.
  • Try out some new tools – This year I discovered a load of really great SEO tools and this week im getting the chance to set up some trial accounts to see if they can help improve workflow or deliver some super efficiencies in the way we do thing. If you’re lacking in anything to play with give buzzstream, raven seo tools and ontolo tools a try.

The down side to coming in is that the already difficult task of finding a really good sandwich in Manchester city centre is made worse in that most of the sandwich shops are closed.

Have a great new year folks…

Merry Christmas 2011

December 23, 2011, by Mark Rushworth No comments yet

It’s been an eventful year with me waving goodbye as SEO Manager to Blueclaw in Leeds and being brought in as the broader ranging Director of Digital at Bite Digital in Manchester’s trendy Northern Quarter. Its also seen me upgrade my phone from the antiquated first gen iPhone to the shiny new 4s version. And lets not forget this years Panda epidemic and selective changes in Google’s algorithm, Google+ and HTML5 finally being used to produce some interesting things.

Next year is going to be the year of the tablet so expect jumbo icons, smooth transitions and finger friendly designs to be the trend for next year.

Im expecting Lego this year (as always) so you know i’m gonna be happy.

Merry Christmas to each and all.

Mark

Nissan Cares and Here’s an Infographic on Kindness to Prove it

December 22, 2011, by Mark Rushworth No comments yet

Christmas kindness is contagious and Nissan CARED4 have created this very nice infographic to display some facts about kindness and how it affects us. So if you’ve ever wondered which town is the most welcoming place or how many of us think the UK is made up of friendly people then take a look.

Nissan CARED4 are also looking for the person that you think is the kindest, so if you know somebody who goes out of their way for others and deserves to win a Nissan Qashqui then you can vote for them at www.cared4competition.com.

INFOGRAPHIC FINAL Nissan Cares and Heres an Infographic on Kindness to Prove it

Nissan Kindness Infographic

Rent a Desk – Creative Office Space in Manchester

December 22, 2011, by Mark Rushworth No comments yet

Apologies for yet another businessey notice, but Bite Digital are prepared to give free desk space to creative freelance web designers and developers who are looking to rent a desk in Manchester’s city centre in exchange for a few hours of your time per month plus the additional benefit of having regular work outsourced to you from our creative team.

This has come about due to Bite’s rapid expansion and we’re keen to attract the very best in Manchester digital media talent as partners throughout 2012 and beyond.

If you’d like to take a look at the office space in Manchester’s Northern Quarter then give Kate a call on 0845 6884491 or email kate@biteus.net

Our work is varied tho often requires a short turn around and numerous iterations as the design is fine tuned.

If this sounds up your street pick up the phone and call us today!

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I work as Director of Digital for Bite Digital, a leading SEO company in Manchester who in turn handle campaigns for some of the UK's largest high street brands. Our approach is to use a broad range of on-page analysis and Link Building techniques to holistically build high quality traffic to your website.

Call me today on 01612280127 for free, honest and open advice about your online projects or email markrush@gmail.com.

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  • Social Media beyond Twitter and Facebook? Think Forums Mark Rushworth, January 26, 2012
  • It’s official. I’m more interesting than Oprah Mark Rushworth, January 19, 2012
  • 2 Worthwhile Additions To Your Keyword Research Tool Kit Mark Rushworth, January 18, 2012
  • Stop SOPA – MR.SEO Going Dark Mark Rushworth, January 18, 2012
  • Apologies – Comments Now Working Again Mark Rushworth, January 14, 2012
  • Rebo dahal: Interesting tool. Just tried it out. thanks for sharing
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  • Feye Johnson: Yes, it's one of the odds with this tool but...
  • Steven Barnes: Great list. I noticed that most of the UK entries...
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