Monday, April 28, 2008

META TAGS Don't Work... Its Official

Based on a US court case about copyright infringement and passing off by adding your competitors terms to META TAGS to achieve a high search placement for these terms *gasp* a court has finally got to grips with this technology and realises that META TAGS don't work, they don't contribute to SEO and as a result have killed this portion of the case...It amazes me how many companies i get calls from on a weekly basis who when quizzed, cite META TAG optimisation as part of their SEO process... FYI...

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Posted by Mark Rushworth at 1:35:45 PM in SEO (22) | Comments (0)

Thursday, April 24, 2008

Choice is the Profit Killer

I've recently been having some car trouble. The engine oil light came on and I've been drilling holes into my head trying to find out which oil to use as I didn't know these were vehicle dependent (bare with me... I am going somewhere with this).So using Yahoo Answers and various VW forums (I have a Passat) I went to the local Halfords and asked for some help in validating my findings. The assistant was very helpful and looked through a list of makes, models and years and told me I was correct.Now...

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Posted by Mark Rushworth at 1:08:27 PM in Web Design (40) | Comments (0)

Thursday, April 17, 2008

Baywords Free Blogs - a bit like Wordpress

If you're like me then you love free blog sites. BayWords is a new site by the makers of The Pirate Bay, notorious for their Torrent site and debacle with the RIAA and other oppressive regimes.Blog sites are great because they make link building a breeze. Now i'd never advocate setting up a load of sites just for the purpose of link building, however creating and maintaining a few blogs that are on-topic and used as a hub for aggregated news can make quite a powerful platform.Anyway, the big thing...

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Posted by Mark Rushworth at 9:44:27 AM in Blog (42) | Comments (0)

Friday, April 04, 2008

Google Dewey Update

So its reported elsewhere on the Internets that Matt Cutts, Googles resident spin doctor has leaked information about the Google Dewey update. The change happened late March and has caused tremors in the SEO community with SREPS going up and down faster than ... Well I'll leave that to your imagination :)My own personal viewpoint is that the latest update is Googles latest attempt to internalise all search traffic back through Google related services as I am now seeing Google Books results appearing...

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Posted by Mark Rushworth at 1:52:19 PM in SEO (22) | Comments (6)

Friday, March 21, 2008

Worrying Trends in the Design Industry

I've recently been using Google Trends to discover what terms are on the rise as part of my SEO strategy and have discovered a worrying trend in the design and marketing industry.It seems that across the board there’s a significant drop in demand for our services. How this could be to do with a number of factors: Clients choosing a supplier based on referral Clients retaining the services of an existing supplier Less demand for design generally Economic considerationsInterestingly...

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Posted by Mark Rushworth at 11:23:24 AM in Internet Marketing (13) | Comments (1)