I’m working through around 2000 social networking and bookmarking sites looking for sites that will help with my link building tactics. Yes I openly admit that im not interested in being on page 1 of Digg, Redit or Sphinn, instead my interest centers around developing a niche section on a 3rd party domin which in this instance just so happens to be social bookmarking and networking sites.
There are a few key factors that I look for when building my content:
URL – my content needs to be indexable and as such im only interested in sites where my profile can be accessed directly through a URL.
Scope – Im mainly interested in sites where I can command several pages of content including profile, feeds etc
Versatility – Ideally the content would work on several levels, linking across to other profiles, having and/or pulling content into the site, allow significant on page original text content
Name – The profile name needs to be my keyword.
I use Social bookmarking sites to cross link throughout my social networking profiles and drop a few external links in to get the juice flowing. it also helps to join in on some of the fun as profile links from comments ensure that your pages aren’t orphaned from the sites root pages.
Lots of people scoff at this approach however in my experience, it’s a great way of building lots of low quality links which over time grow collectively into a stable and high value platform for controlling authority, trust and rank for your core domains.
Its exactly the same as developing your own content network, only less spammy than those used by some of the agencies ive experienced and it works every time (to date)
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