In my new role I am working closely with some of the UK’s top fashion brands and one of my tasks is to increase qualified traffic in addition to traditional link building. It will sound simple when I say it but the best way of doing this is via Google Alerts. Simply set up alerts for your clients brand and each day visit sites where the brand is mentioned (they rarely link) and where possible add in a comment or contact the site owner requesting a link.
Its a great tip for traffic generation as anyone reading the article and following the link has undergone qualification. it also helps with your backlink profile as although many links are dofollow, they can still contribute to your organic SEO rankings.

thanks a lot for this tip, i even have never heart about Google Alerts But now i am sure i will use it for increasing traffic of my website
Hi Mark Rushworth , that was really a great tip. I’m now following it to get more backlinks from related websites. Thanks :)
First of all i would like to say thanks for this open share. Before i read your blog, i will do authority link building by searching in Google using search operator. Now your tips(Google alert) is better than what i did before.
Hi Mark,
Great tip! Funny thing is I am using Google alerts for othet things but never thought of using it this way. Sometimes solutions are almost too simple to think of somehow :-) Anyway thxz very much. Grtz, Mark.
Thank you for the tip. Great way of using it this tool for linkbuilding. Furthermore I believe it is a great way of keeping informed about the latest news in your industry and it might give also inspiration for writing your own articles about topics that are passing bye.
The thing is, we used to do this with our competitor/ppc sites too – the most effective is to contact the site owner directly rather than leave a comment link as it probably won’t be doFollow…