SEO Tips – In the New year Do Some Housekeeping

Well it’s officially the start of 2010 and despite not being able to work in the office due to frozen pipes I’m working from my home office and loving the snow (but not this aweful flu I contracted over the new year). So what better time to do some general housekeeping for your websites to make sure theyre on top of the game for 2010!

Heres just a few of the things I intent to do over the next few weeks to get things back on track.

Blogs

As our blogs are managed by the team, theres the opportunity for them to go off the rails, so I intend to revisit the last years posts (January 2009 was the last time I did this) and correct any typos, make sure the links are anchor rich, add images where appropriate and swap out any dead links. This will make the blogs perform a little better and I will be able to draw up some further guidelines for the bloggers to ignore lol (not really guys you’re doing a great job). A top tip is to remember that citation (mentioning your brand) in posts on 3rd party websites is going to be big in 2010 so get a few of those in there.

Copyright

I will quickly revisit the footer files of each site and make sure that the copyright statement is up to date.

Past Comments

I will use Yahoo Site Explorer to look back through any 3rd party blog entries that mentyion the brand and if I commented with a link, ask the owners to remove my nofollowed comment link, leaving the in-content do follow link to do the job it was originally supposed to do without my sabbotaging myself. This is based on new info published late 2009.

Image Search

I will use Google Images to look for people using our phopography without permission and ask them to drop in a link as thanks.

Check IBL’s for 404

Using Google Webmaster Tools I will look through our back link profile and check that all inbound links resolve to a target page and contact the owners of linking sites where the link is now off target.