So we’re putting together our SEO reports for December back at the Blue Logic Digital office and i thought it would be a great idea to post these recaps each month on my blog. So here it is, an SEO news recap for December 2014:
Details of Google’s Imminent Panda Algorithm Update Leaked
The industry is awash with details of a new major update to Google’s content algorithm codenamed Panda 4. Using data taken from new patents, webinars and blog posts, this update further tightens the scope of what Google will deem a relevant and worthwhile page and provides guidance on optimisations needed to future proof your website.
Read our analysis on our new blog http://www.bluelogicdigital.co.uk/technical/panda-4/
Tabbed Content No Longer Indexed by Google
In a podcast, John Meuller from Google’s Swiss office explains that Google is now ignoring text within tabbed content. This means that any accordion menus, tabbed news feeds and other content of this ilk is wasted and needs to be reimagined in order to be effective.
View this podcast in its entirety https://www.youtube.com/watch?feature=player_embedded&v=aKpQQY4S_7w
UK Gets Pigeon Update for Christmas
The latest incarnation of Google’s link algorithm codenamed Pigeon was launched just before Christmas in the UK. This update is designed to increase local awareness and boost businesses listings for geographical searches.