Just through that the few of you who actually came to my talk might appreciate my crib-sheets as a reminder of the topics covered.

Link Building for SEO

What makes a good link:

• anchor / alt
• relevant site/content
• indexed
• do follow
• inline
• semantic
• deeplinking
• geographic

Badlinks

• sitewide
• unrelated
• not indexed
• no follow
• 100+ outbound links

Direct:

- send them a code snippet and details of the page you’d like your link on.

• making use of domains/microsites
• credits

- wrap and link from home and other target pages, otherwise link to internal credit page and link out from there

• site explorer
• partners
• accreditation
• associations
• competing site analysis
• Hubfinder (www.linkhounds.com/hubfinder/hubfinder.php) buying links
• link exchanges – do use but for 3rd party domains/blogs
• do follow blog comments
• newsgroups
• wiki with link bait

Directories:

- what makes a good directory listing

• List Directories and pricing

Generated:

- inter site linking

• press releases (urlwire, prweb, sourcewire)
• blogging & guest blogging (blogger/ wordpress)
• forum posting
• social
• articles
• cms trials (expression / bigcartel / shopify)