I’ve been tasked with finishing one of my pet projects Chesterfield Sofas.com as the site in its unfinished state is ranking really highly, internationally for the term ‘chesterfield sofas’ despite not being complete and having little linkage as Steve wants to put this project to work in our quest to dominate Google’s page 1 for our main key terms.
Apart from deciding on the format of a product page (a pretty big decision) one of my biggest tasks is writing all of the copy for this site which has been constructed around Google’s on-topic and expanded keyword research results. Having just looked up from my keyboard I realised that I’m using MS Word to write the semantic HTML whilst using Words built in on-the-fly grammar and spell checking to minimise re-writes. This is a pretty good tip for all SEO copy writers as it just saves time! Just be wary of Words rewriting of hyphens, speech marks and apostrophies etc.
Try it for yourself!
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