Jack from creativemethod.com asks:
I have a quick question as I’m new to the SEO world. I think I’m getting a handle on things but I’m curious about those city based directories full of useless information. For instance, doing a search for Oklahoma Graphic Design, the first few hits are directories (pasted below).; How do you compete with those? They are full of keywords, often in the domain.
My SEO Advice is:
There are a few things you can do to dominate here (tho the traffic is really low for this term!) the first thing is to use the term "Oklahoma graphic design" in your body text, this is a hard one to squeeze in there, but having references to this term across your website is a must to be relevant to this term a technique i often use is to tag the term as a strap-line to your identity i.e. ‘mark rushworth – oklahoma graphic design’ which you can use as text under your logo and on your footer as part of the copyright statement (gets you 2 impressions) you should also <strong> these to give emphasis…
Use the term in your title tag
And lastly, get links to your website using the term as the anchor text… if you create websites and put a footer link as a credit consider changing these links from ‘web design by company name’ to ‘oklahoma graphic design by company name’ (and just link the target term)
For some quick linkage, start some free blogs on blogger.com and wordpress.com etc and try and get oklahomagraphicdesign.blogspot.com and oklahomagraphicdesign.wordpress.com and create some articles reviewing the works of your peers tell them you’re critiquing their works in an email… they may link to your blogs which helps you get some relevancy which you can pass to your main site just put a sitewide link to your site using the anchor on these blogs.
Going to the extreme you can buy oklahomagraphicdesign.net, put your site onto it and set all your links to absolute paths using the full http://www. path to the new domain and tie up all the cross domain canonical issues to migrate your site to a non branded domain.
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