I’ve just read a transcription of an interview between Matt Cutts and Eric Enge which blows a hole in the thin content argument. It turns out that all you need to make a page different is no duplicate content and instead of 300-400 words of unique text, you simply need one or two sentences! Sounds unbelievable? Well read the excerpt below:
Eric Enge: Let’s switch gears a bit. Let’s talk about a pizza business with stores in 60 cities. When they build their site, they create pages for each city.
Matt Cutts:Where people get into trouble here is that they fill these pages with the exact same content on each page…
Eric Enge:I think what site owners may argue is that if someone comes in from a search engine and lands on the Chicago page, and that is the only page they see on the site, they want to make their best pitch on that page. That user is also unlikely to also go visit the site’s Austin pizza page.
Matt Cutts:It is still not a good idea to repeat a ton of content over and over again.
Eric Enge:What should they put on those pages then?
Matt Cutts:In addition to address and contact information, 2 or 3 sentences about what is unique to that location and they should be fine.
Eric Enge:That won’t be seen as thin content?
Matt Cutts:No, something like that should be fine.
Talk about putting a lot of copywriters out of business… the answers right there. Pull all the content back to the bare minimum original information and write a couple of sentences about the key differentiators of that page and job done!
What are your thoughts on this?