I say this every year but if you’re an online retailer and you want to maximise your return on investment (profits) over the Christmas period then you should think about hiring your SEO consultancy around now.
For PPC/Adwords you can probably wait until the end of October as things are quick to change in the paid advertising markets but with organic SEO companies like BC (where I work) need this time to evaluate and ramp up the link building in time for the Christmas period.
You might also think about matching your in-store sales with online offers, web exclusives, and working with your courier service to ensure that you can take orders to be delivered up until the very last minute.
Also get your graphics Christmassed up to push the festive spirit onto people.
Whats more you might want to think about the post Christmas sale. Why not have a 12 days of Christmas offer with a different product being heavily discounted on each of the days after Christmas – great for email marketing.
If you have a voucher code system start trialling these codes on the voucher code network and get accounts on sites like hotukdeals.com and start building your ‘trusted’ profile so that when the time comes, you can happily plug away at your offers.
There’s lots to work on between now and the 25th December so speak to your SEO company now before its too late.
No comments yet