I’ve just finished writing this tutorial for BD’s MD who wants to get involved in social media marketing for one of our internal projects which is a new system to teach you to learn the piano in under 20 mins – amazing stuff. Having looked through many of our clients social media campaigns I’m confident that they as well as you will benefit from this simple advice.
The goal is to attract new followers and improve your sphere of influence.
New contacts are made by having your tweets re-tweeted by other users which results in your name being broadcast to their followers. The upshot of this activity is that their followers will follow you improving your influence.
Because of this process, self-interest tweets rarely work. Instead people look for the new and exciting impartial information which is a great source of re-tweet material. In addition you can leverage egos by praising other tweeters which usually results in your tweet being re-tweeted to their followers.
Here’s how to start:
Firstly use followerwonk.com to find people with the largest spheres of influence. This delivers the initial content for your initial re-tweeting activities.
Make sure you have a full social media profile
Tip
Remember – you have 140 characters of space and will need to allow X characters for a credit when people re-tweet your posts which will add “RT @yourname“
Then
Find a trending topic via Google alerts and post a rewritten version on your blog and tweet the URL of your post via ping.fm or Tweetdeck (this can also be configured to post your tweets on your Facebook wall) If you’re tweet includes a URL use bit.ly to create a short link that is SEO friendly and that has click tracking built in as standard.
Or
Write a review on your blog about a product or service and tweet the review. People look out for these citations and will often blog about your blog which is great for SEO.
Or
Post a link and opinion to an interesting article found on a 3rd party website. This could be news, video, pictures or any content.
Or
Re-tweet something someone else has tweeted, adding in a praise comment or question. Some people have massive ego’s (see Sir Alan Sugar) and will retweet any praise comment to their followers. This is a great way to get introduced to their followers.
Or
Look at trending hash tags on twitter and find an angle that justifies your creating a new tweet using this hash tag
Or
Using Search in Tweetdeck, respond directly to a user who has tweeted about a topic you are monitoring and start a conversation. Remember, these are public so don’t forget to follow the golden rule – DO NOT POST SELF-INTEREST
Don’t forget
Ask for a re-tweet in your tweets “please RT” but please use sparingly as it can come across a bit desparate.
Then
Ask your peers, colleagues and friends to re-tweet your tweets
Hopefully you should now have a great social media presence that attracts loads of new followers and has your content re-tweeted all over the place.
njoy.
There are also blogs and networks available where you can get connected to people who have a lot of twitter followers. Some of them actually charge to retweet your stuff but sometimes it can be worth it if you really need that niche’s attention.
Your way is probably plan A in my opinion.
Hi Michael, thanks yes theres loads of ways both white and blach hat ;) i’ll keep updating this document to make it as easy as possible to understand.
I’m new to social media and have found this information very useful. Would have never thought about getting friends and colleagues to re -tweet my tweets. Thanks!
Great article. I like the tips that you gave as well as the general “how to”. I think this is very helpful and well said. It may seem common sense for others but believe it or not, there are people that just don’t understand this kind of stuff until they read it in a helpful blog like this one. :) Thanks
Hi Adam, Thanks for the comment. I got frustrated with businesses using twitter to shout their messages into space, as opposed to holding a conversation. ihope this has legs and more businesses read up on it if for nothing else to stop me from going completely insane lol.
This is short and sweet the way I like it. One important rule: To engage in social media marketing you’ll need to “social” from your heart. If not you’ll fail.
Love this find Mark – followerwonk.com – liking this beast thanks for that one!
Hope all is going well mate?! Thanks for the post and the read! some good tips!
iDCx
Thank you for this post; social media is an area in which I could do with brushing up on. I like the way all of your points and expertise have been passed across. A good find on my part!
very nice blog.social media is great SEO Technique for increase your website traffic.