At BC we’re involved in a nice new project for Jobs Detective, a new recruitment website which looks like a great project for us (we do quite a few recruitment site builds and SEO). To get the domain indexed and working as quickly as possible i’ve put together a nice little landing page that I think is really clever (prove me wrong).
For now i’ve ignored semantic content as I didn’t want to push relevancy towards any terms.
- I researched keywords using Googles Adwords Keyword Suggestion Tool which identified lots of brand name competitor terms in addition to some generic offerings (whats going on with this tool, the results are really light on detail – this may indicate Googles new focus on short tail terms ala Google Instant)
- I created the basic format and wrote the copy
- As I know regional and job specific terms are widely used i.e. ‘management jobs in manchester’ i worked in an a-z of jobs which coupled alphabetised job types with alphabetised locations. The locations were taken from lists of the UK’s largest cities, towns and villages (I couldnt find anything for X)
- I added a contact form for email notifications
- I created a page title pseudo sentence that included keywords identified in the keyword research
- The result is then pinged and pushed through my automated link building tools to provide initial domain/brand links to the site
I’m sure you’ll agree that design aside, it’s a pretty effective landing page design that should help give this new domain a foothold.
That’s a great little process. I do something similar. Sometimes it works really well and other times not so well. I wonder why.
Hi Mark,
Have you used this technique before, or is this the first time? Have you had much success with it?
I’d be very interested to know how successful this is for the Jobs Detective project.
Love the blog! I’ve bookmarked it!
Jimmy.
Yes ive done this quiter a bit, it works great for getting sites indexed quickly with some relevancy. Ive kept the semantics off this page because i dont know what terms we will be targetting initially so ive not pushed int in any one direction.