I desparately try not to re-post things here but the way Ikea used Facebook to market the opening of a new store using stock features we use every day is simply inspiring. Anyway, enough from me, the video explains it all.
Source: freshpeel.com
Ikeas Amazing Facebook Marketing
Unfortunately the video is down, but I remember what Ikea used Social Media to market their brand. More companies should look to Ikea for their ideas.