.help TLD Domain Name Registrations are a SCAM!

TL;DR new .help TLD domain names are a fucking scam!

I buy domains and hosting from Heart Internet and for the past 10 years they’ve delivered a pretty good service allowing me unlimited domains, bandwidth and hosting for a fixed monthly fee

From time to time I indulge a flight of fancy and register domains with a view to publishing various side projects usually as an exploration into a current clients niche which allows me to explore options, tools and widgets without the constraints of the clients infrastructure.

I also dabble in various SEO themed topics for my own personal amusement.

Yesterday I started typing in various keyword into Heart’s domain name checker and discovered that the epic domain name was available for just £40. So being the opportunist I am I jumped on the chance to register a 3 character domain which ideally suited an SEO Q&A site I’ve been planning for a few years now. So a few minutes later the sales was complete. I jumped to my Reseller control panel and tried adding hosting…. only the domain didn’t show.

I raised a support ticket and was told that this was being processed by the registrar.

A few hours later I checked the domain using and found it had been registered by someone else ( from under me… so back into support:

I checked with who appear to be the administrators of the .help TLD… it isn’t a “premium” version.

This got me angry however Heart assured me it wasn’t their doing

Not to be beat I found that was also available so back into Heart I go to try and register this.

…nope scammed again!

Waiting to see if is miraculously registered again from underneath me by… will keep you posted!


Written by Mark Rushworth

With over 14 years experience in online design and marketing I, like many others, began my professional life as a web designer before realising my talent for digital marketing. This I have pursued as my primary career focus since 2007. Since then Ive worked across all sectors for clients big and small delivering the best bang for your buck.


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  1. Mark, I laughed out loud reading the first sentence – I could picture you telling me this face to face. In seriousness, this was helpful. Our agency purchases domains from time to time for back-link building, and we haven’t tried that TLD. Now we know to avoid it. I’ll keep an eye out for your update, as I’d like to hear the end result.

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