Google SERPS Update 7 October 2010
Anyone else noticed todays SERPS change which may be limited to the UK results (unconfirmed) it seems that deep-linking has been devalued, and anchor text too. The trend seems to be more brand focused tho im having difficulty in seeing how some brand sites are ranking for some unbranded terms when the main site doesnt seem to support the keywords.
What makes a branded site?
- Volume of searches for the brand name?
- Click through rates to the site?
… if so what about sites where the company name is a keyword? Surely they should rock.
Expect more insight soon as i begin to take apart these changes (unless they revert back in the next few days). Fingers crossed we’re not looking at another Florida update in time or Christmas:(