I’m sat here today with 3 browsers open, one using the latest build of Google Chrome, Opera and one using the new Firefox release. Both browsers have the search term Chesterfields inputted into Google.co.uk and im seeing startlingly different results.
| Position | Google Chrome | Firefox | Opera |
| 1 | chesterfields.co.uk | chesterfields.co.uk | Wikipedia.org |
| 2 | distinctivechesterfields.co.uk | chesterfieldriverfront.org | chesterfieldbronzes.com |
| 3 | chesterfieldsdirect.co.uk | chesterfield.gr | chesterfields.co.uk |
| 4 | chesterfields.info | chesterfieldcylinders.com | chesterfield1713.com |
| 5 | chesterfields1790.com | distinctivechesterfields.co.uk | distinctivechesterfields.co.uk |
| 6 | wikipedia.org | chesterfieldsdirect.co.uk | chesterfieldaustralia.com.au |
| 7 | derbyshiretimes.co.uk | chesterfields.info | chesterfieldsblues.20fr.com |
| 8 | derbyshireuk.net | chesterfields1780.com | chesterfields1780.com |
| 9 | chesterfieldbronzes.com | wikipedia.org | chesterfieldlive.com |
| 10 | chesterfield.gov.uk | derbyshiretimes.co.uk | chesterfields.info |
As you can see, even seaWhere have the rogue firefox and Opera entries come from? Is it from personalisation as I’m certainly not interested in the riverfront, cylinders or whatever chesterfield.gr is selling etc? Maybe this is a continuation of the internationalisation issues reported in the UK serps of last year?
…or could it be that Google is polluting the SERPS on non Chrome browsers to drive people to use their platform… in which case I’m just adding to the propaganda :/
This also means that when pulling in metrics for SEO clients that you cant rely on the results from one browser and that if personalisation is the cause, that any listings you get on any Google awaye platform will, over time, begin to show non ‘cold hit’ results.
If it is personalisation and you know a way of getting me back to basics then please drop me a line.
I dont think that SERP is manipulated depending on a browser. If you are logged in with your google account, sites you have visit lately, appear on the top (cause of your google search history). Second thing is browsers cache. Try to clean it. It worked for me.