I understand the need to show people relevant results. I understand the need for this to reflect relevant new materials, but I just dont get Google Perosnalised search and its for one reason only.
Bookmarks.
If I like a site I Bookmark it, If I want to shop at Amazon, I go to amazon.co.uk or a host of other brand names I already trust. What I dont want is for Google to make surfing the Internet more insular… its a worrying trend.
If you searched in 2001, your results reflected the World.
In 2005 it reflects your country.
In 2010 it will reflect the 10 or so websites you’ve already visit.
I thought the whole purpose of search engines was to help us discover new and exciting things… not coral us into an ever decreasing number of results.
*sigh*
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