I’ve just noticed that Google has added another rich snippet into the organic search results. When searching for this brand term on a domain we’ve migrated to an exact match domain the brand term now shows a snippet providing options for results for that term above the organic SERPS.


I just noticed a similar result when I search for “what is my ip”.
Rather than having to click on the whatismyip.com link to get the answer, Google just shows it to me. Not sure how long they’ve been serving those up but it saves me time. I wish they’d do the same with whois searches.