So its reported elsewhere on the Internets that Matt Cutts, Googles resident spin doctor has leaked information about the Google Dewey update. The change happened late March and has caused tremors in the SEO community with SREPS going up and down faster than … Well I’ll leave that to your imagination :)

My own personal viewpoint is that the latest update is Googles latest attempt to internalise all search traffic back through Google related services as I am now seeing Google Books results appearing a close second to the ever dominant Wikipedia listings. I say latest attempt as the previous updates based around self interest include showing Youtube content and displaying Google news prominently above other commercial listings.

Its sad times indeed.

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