About Me

Name: Mark Rushworth
Tel. +44(0)7719181166 Email. markrush@gmail.com

  • Performed a seminar on Practical Link Development at the BarCanp Leeds event 2008.
  • Co-hosted an Open SEO Clinic at the BarCamp Leeds event 2007.
  • Published in Internet Works, .net and Computer Arts magazines.

Work Experience

Head of Search – Blue Logic Digital

2013 – Present

Director of Marketing – Fluid Group

2012 – 2013

Achievements

  • Project management, creative direction, competitor analysis and publication of a wide range of mobile app projects for Pete Tong and various music scene related properties.
  • Turned around a failing project for the Save the Children charity
  • Designed and grew the businesses Digital Marketing offering
  • Created links with freelancers and specialist outsource solution providers
  • Shortlisted properties and co-ordinated an office move into Leeds city centre

Director of Digital – Bite Digital

2011 – 2012

Achievements

  • Created team management systems and processes leading accountability for the first time
  • Developed micro-site strategy that increased time to top positions by 50-90%
  • Developed the SEO team and introduced apprenticeships reducing staffing costs
  • Implemented a full 360 SEO service offering with all services being brought in-house for the first time
  • Responsible for satisfying Bites first consulting only clients
  • Developed social media marketing service
  • Introduced open source software solutions (WordPress & Magento) resulting in increased production capabilities
  • Responsible for securing and developing a significant number of new clients independent of the Sales team
  • Sourced and introduced software systems resulting in increased reporting speeds, auditing, proposal creation and rank tracking

SEO Manager for Blueclaw

2010 – 2011

Achievements

  • Raised minimum price per project resulting in increased revenue
  • Implemented detailed on-site optimisation strategy leading to better optimised sites
  • Signed in first 4 year contract

SEO Manager for the Click 4 Group

2009 – 2010

Achievements

  • Took a new domain in a new market from zero to page one for many primary terms (4 months).
  • Took over a project from one of the UK’s SEO Elite and increased hits to the site by 200% (4 days).
  • Took the above project from page two and below to position one for its primary terms (8 months).
  • Doubled the above sites turnover in the first year.
  • Redesigned the above website improving usability and flow of design resulting on a further 30% increase in conversion.
  • Created additional sites with a view to dominating page one for primary terms and achieved this (4 months).
  • Implemented multilingual SEO to attract non English speaking custom.
  • Evaluated systems and designed an email-shot resulting in a 400% increase in revenue for the target month.
  • Worked with external providers to implement technical modifications to the sites operation and improved conversion by 1000%

Responsibilities

  • Keyword research
  • Website analysis
  • Competitor analysis
  • On-site optimisation
  • Link development
  • PPC management
  • SEO copywriting and content generation
  • Social media manipulation
  • SEO training
  • Technical consulting
  • Website design and development
  • Graphic design (Brochure, identities)
  • Recruiting, managing and training a small team
  • Sourcing working with and and evaluating third party suppliers
  • Blog creation and management

SEO Manager Xrio Ltd

1998-1999

Achievements

  • Achieved page one listing for primary term and achieved page one listing for secondary terms resulting in a 200% increase in enquiries.
  • Performed keyword research to sourced additional markets.
  • Created UI for web based hardware management system.
  • Branded a new product range and produced all collateral.
  • Produced new corporate website using SiteFinity .net CMS.
  • Created branded micro-sites showcasing the features and functionality of the Xrio product.

Responsibilities

  • Managing a remote team of designers and developers
  • SEO training
  • Coordinating all customer facing marketing
  • Keyword research
  • Website analysis
  • Competitor analysis
  • On-site optimisation
  • Link development
  • PPC management
  • SEO copywriting and content generation
  • Social media manipulation
  • SEO training
  • Technical consulting
  • Website design and development
  • Recruiting, managing and training a small team
  • Sourcing working with and and evaluating third party suppliers
  • Blog creation and management

Senior Web Designer & SEO Nemark Media Ltd

2007-2008

Achievements

  • Created the design and marketing division for an existing IT and web development business.
  • Provided guidance and training for the Management team.
  • Provided sales training for a small team of account managers.
  • Completed over 30 projects for SME and brand name businesses.
  • Achieved top 10 positions for both the agency website and numerous clients presences for primary and secondary terms.
  • Worked with PR agency facilitating the cross media launch of a new branded Financial Services business.

Responsibilities

  • Strategic marketing and design consulting
  • SEO and web design training
  • PPC management
  • Search engine optimisation and marketing
  • Email marketing
  • Graphic and website design and front end development
  • Sourcing, managing and evaluating third party contractors
  • Keyword research
  • Website analysis
  • Competitor analysis
  • On-site optimisation
  • Link development
  • SEO copywriting and content generation
  • Social media manipulation
  • SEO training
  • Technical consulting
  • Blog creation and management
  • UI design
  • Usability consulting

Founder and Director New Media Designs Ltd

1999-2007

Achievements

  • Created a successful, self funded design business from scratch.
  • Completed works for multiple large brand names in multiple sectors.
  • Adopted the sales and account management role after the position became vacant in year two.
  • Created strategic partnerships with larger agencies.
  • Created and 100s of websites for SME organisations and charities.
  • Achieved position one and top 10 positions for 100s of terms for clients sites.
  • Survived DotCom crash, 9.11 and 7.11 financial contractions.
  • Published in .net, Internet Works and Computer Arts magazines.

Responsibilities

  • Business start-up
  • Business management
  • Sales management
  • Account management
  • Financial management
  • Strategic marketing and design consulting
  • Staff hire, training and evaluation
  • SEO and web design training
  • PPC management
  • Search engine optimisation and marketing
  • Email marketing
  • Graphic and website design and front end development
  • Sourcing, managing and evaluating third party contractors
  • Keyword research
  • Website analysis
  • Competitor analysis
  • On-site optimisation
  • Link development
  • SEO copywriting and content generation
  • Social media manipulation
  • SEO training
  • Technical consulting
  • Blog creation and management
  • UI design
  • Usability consulting

Freelance Web Designer

1998-1999

Achievements

  • Created a website for a major local radio station.
  • Created multiple sites for a leading specialist recruitment Plc.
  • Created multiple sites for local SME businesses.
  • Achieved top 10 position for keywords across multiple search engines for key customers.

Responsibilities

  • Strategic marketing and design consulting
  • Search engine optimisation and marketing
  • Graphic and website design and front end development
  • On-site optimisation
  • Link development
  • SEO copywriting and content generation
  • Technical consulting

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