I love The week between Christmas and New Year. When most people are putting their feet up or worse battling through the high-street sales and its accompanying traffic jam, I prefer to use the time to get a good head start on the new year. This week is great! No one calls, emails are quiet, there’s few people in the office and no appointments to go to (except the one for me) which means you can really buckle down and clear all those niggly little things that have been on your to-do list for what seems like forever.
Here’s my top list of things to do this week:
- Write some procedural manuals for the team – This helps keep the current team in check and ensures everyone is working to the same set of rules. It also means new team members have an easy to follow manual that introduces them to our (my) way of working.
- Check Google Analytics and see if you can find any ‘low hanging fruit’ – As SEO usually achieves uplift across the entire website, you may discover some hidden gems. Look out for long tail keywords that are driving revenue/enquiries in position 3+ and give them some link building love to see a dramatic improvement.
- Try out some new tools – This year I discovered a load of really great SEO tools and this week im getting the chance to set up some trial accounts to see if they can help improve workflow or deliver some super efficiencies in the way we do thing. If you’re lacking in anything to play with give buzzstream, raven seo tools and ontolo tools a try.
The down side to coming in is that the already difficult task of finding a really good sandwich in Manchester city centre is made worse in that most of the sandwich shops are closed.
Have a great new year folks…
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