CategorySEO Blog

Search Console Impressions Better Than Keyword Planner Says Google’s John Mueller


I’ve got a new SEO project starting and as part of my standard set up i gather data from loads of different sources (including PPC) and create a groovy pivot table that highlights where opportunities and quick wins exist. When visiting Google Search Console to identify organic keywords that have been clicked in the past 90 days  a colleague (Hi Kim!) asked why i was including impressions. I...

.help TLD Domain Name Registrations are a SCAM!

TL;DR new .help TLD domain names are a fucking scam! I buy domains and hosting from Heart Internet and for the past 10 years they’ve delivered a pretty good service allowing me unlimited domains, bandwidth and hosting for a fixed monthly fee From time to time I indulge a flight of fancy and register domains with a view to publishing various side projects usually as an exploration into a...

Zero Following on Twitter

zero twitter followers

If you’ve been following my antics for the past 18 years you may remember a post back in 2012 titled HOW TO BUILD OVER 12000 FOLLOWERS FOR FREE AND WHY YOU SHOULDN’T DO THIS. Needless to say during this insane period i actually got to 70k followers which pretty much made Twitter useless. Pro tip for large account owners – make use of Twitter Lists or mass muting using tools like...

Using Analytics/Google Search Console to Bring Back Keywords & Landing Page Data


Back in the day life was good. Old school Google allowed us to know which keywords were responsible for driving traffic to our website and even let us know to which pages ranked. This made creating and optimising content really easy. With the advent of Google’s move to HTTPS, obfuscated URLs, LSI, Hummingbird and synonym matching the ability to effectively identify the exact keywords responsible...

Your Web Design Agency Doesn’t Know SEO – Despite What They Say!


I’ve worked for/with a lot of digital agencies over the past 16 years and one thing I’ve learned from this and working with 3rd party web developers on accounts that were developed in-house or by a different agency is that web designers and developers simply don’t know SEO. The reason for this post is really to highlight what may be in your contract and where you can arguably...

Google’s Official SEO Ranking Factors Exposed


In an effort to stay out of the black, move away from the grey and stick to white hat SEO, I’ve put together a list of ‘official’ Google SEO ranking factors for 2016. Each ‘official’ ranking factor is backed by either commentary or patents registered with Google and reflects only techniques known to deliver a positive effect. This research covers both the hard and...

Mozilla Murders Flash on Firefox


Last night Mozilla stopped support for Adobe’s Flash plugin in its browser. The plugin has long been responsible for many security issues and has provided loopholes favoured by hackers who use the technology to access your computers. The extent of this was unknown until security form The Hacking Team was its self hacked and a large list of exploits leaked online. This means that many...

SEO News Recap Dec 2014


So we’re putting together our SEO reports for December back at the Blue Logic Digital office and i thought it would be a great idea to post these recaps each month on my blog. So here it is, an SEO news recap for December 2014: Details of Google’s Imminent Panda Algorithm Update Leaked The industry is awash with details of a new major update to Google’s content algorithm codenamed Panda 4...

Why Your Panda Recovery Isn’t Going Great


It concerns me that there seems to be a lot of companies who are still having problems with Google Panda and Penguin penalties. As it’s almost two years since this phenomena was started I have put together this quick guide to highlight some of the lingering issues caused in particular by the rolling Google Panda update and provided a solution to help businesses get beyond the issue as...

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