SEO News

Mark Rushworth is looking for a new job as SEO Manager/Sales/Account Handling

February 4, 2011, by 8 comments

Update: I have now found an excellent role as SEO manager of one of Manchester’s leading boutique SEO companies.

Hi all.

My contract at Blueclaw is up and I am now officially looking for a new permanent role as SEO Manager/Sales/Account Manager in businesses and creative agencies between Manchester and Leeds.

So if you’re looking for someone who is (in no particular order):

  • Highly Capable
  • Motivated
  • Experienced
  • Versatile
  • Loyal
  • Skilled; and
  • Passionate

… then read my CV and give me a call on 07719181166.te:

Google Update 27th Jan 2011

January 31, 2011, by 4 comments

Matt Cutts announced that last week Google made a change to the algorithm focused specifically on tacking their issue with web spam. You can read more here however in true to Matt Cutts fashion the statement can be read in multiple ways.

Apart from tacking wholesale duplicate content Matt states…

…and sites with low levels of original content.

Does this mean sites that have a lot of duplicate content on them or sites that have a small amount of original content per page?

..I’m confused already.

Repost: My top 10 SEO Predictions for 2011

January 5, 2011, by 1 comment

Ive been ‘encouraged’ to contribute more to the BC blog so today I added in a post outlining my top 10 SEO productions for 2011 based on what was starting to happen towards the end of 2010.

check it and let me know your thoughts (plz retweet)

Thanks

Mark

Who’s The Dadi – Win Big at the DADI Awards

November 13, 2010, by No comments yet

dadi Whos The Dadi Win Big at the DADI Awards

Congratulations to the BC team who this Friday night achieved two prestigious awards from the DADI Awards (the sponsor messages are still rolling around my head and luckily for me I wasn’t playing the ‘Internet Explorer’ game lol). Although we were narrowly pipped to the post for Agency of the Year by the well deserving Made By Pi, BC did manage to add both the Best PPC and Best Ecommerce awards for our clients National Holidays and Daniel Footwear respectively.

We all had a great time in Saviles, Leeds – the food and entertainment were excellent and despite being sober the whole time i managed to boogie the night away until kicking-out time.

Congratulations again to Fergus, James, Siti, Eleni, Monica, John and Max for a job well done. Next year we’ll get Best Search Engine Optimisation for sure (hey, i’ve only been there a few months lol).

Alexa Confirms Google October 2010 Update Schinannigans

November 12, 2010, by No comments yet

Ryan has forwarded to me a great post from Alexa that gives some further insight int the Google updstes that happened throughout October 2010. According to their information the issues following Octiver 17th were an indexing glitch that saw many sites internal pages dissapear from the results. These pages have slowly returned over time tho’ are no where near their pre October positions. Other internal pages have stormed up the SERPS which leads me to think that maybe deep linking and pagerank flow from home page to deep link is now key (and stopping home pages for ranking for solid terms).

What is funny is how a few weeks ago I spend an age explaining to an Agency suit that not everyone accesses the home page as their first view of the brand… he just didnt get it lolz.

Google Local Listings Integrating with Organic & Going PPC

October 28, 2010, by No comments yet

Ryan, one of our rockstar SEO consultants has just spent all morning writing a new BC blog post about the imminent changes in how Google displays local listings. In particular, how they’re fully integrating local listings into the organic results (no longer as a separte panel) and introducing a PPC model for the top positions. Its well worth a read and we will be following this up with details on how you can capitalise on this change in the SERPS.

Professional SEO Site Audit only $199… by Amazon?

October 20, 2010, by 1 comment

From a Tim Critchlow re-tweet it seems that Alexa (aka Amazon) have produced a site auditing tool that produces reports covering:

  • Reachability
  • Onsite Links
  • Robots.txt
  • Redirects
  • Server Errors
  • Reputation
  • Anchor Text
  • Broken Links
  • Duplicate Content
  • META Tags ???
  • low word count (aka supplimental fodder)
  • image ALT attributes
  • Session ID’s
  • Too many links
  • Image descriptions (alt again??)
  • heading recomendations (aka semantics)
  • dead end pages
  • page not found (repeat of broken links?)
  • SEM
  • Link Recomendations
  • Crawl errors
  • Speed Analysis

…WOW! this tool might actually be worth the money tho it will need extensive testing and comparrison against our tool suite to see if its worth it. Fingers crossed its a fire and forget report you can run in the background without much admin.

Updated: DOH forgot the link alexa.com/siteaudit

Google SERPS Update 7 October 2010

October 7, 2010, by 33 comments

Anyone else noticed todays SERPS change which may be limited to the UK results (unconfirmed) it seems that deep-linking has been devalued, and anchor text too. The trend seems to be more brand focused tho im having difficulty in seeing how some brand sites are ranking for some unbranded terms when the main site doesnt seem to support the keywords.

What makes a branded site?

  • Volume of searches for the brand name?
  • Click through rates to the site?

… if so what about sites where the company name is a keyword? Surely they should rock.

Expect more insight soon as i begin to take apart these changes (unless they revert back in the next few days). Fingers crossed we’re not looking at another Florida update in time or Christmas:(

Updated Google SEO Starter Guide

September 30, 2010, by No comments yet

Back in the day, I reviewed the Google SEO Starter Guide outlining what was good, bad and missinformative about it.

Well, if you found that usefull, good news! It’s been updated and now has pretty illustrations and a handy glossary of terms.

Read it here.

Google Adwords Keyword Tool Updated – SKTool To Be Discontinued

September 23, 2010, by 3 comments
Untitled 300x220 Google Adwords Keyword Tool Updated SKTool To Be Discontinued

New Google Adwords keyword tool

Behold. The new Google Adwords keyword tool. It looks a lot like the SKTool (which is being discontinued) and now includes Traffic Estimator (top left) which can be used to estimate guest what… that’s right traffic and PPC/CPA amounts.

I still prefer the old Google keywords tool as i like the Synonyms which works great for LDA