Is it just me or does Google Webmaster Tools give you the ability to target www. domains at one country and non www at a different country whilst keeping the target URL the same?
Try it for yourself, log into Google Webmaster Tools and set up (and validate) two entries www.domain.com and domain.com go to each sites settings and there you can see you can set the country of focus.
Some of the guys at Blueclaw have Google branded mice and gizmos and I asked if they picked them up at a trade show. What I didnt know was that theyve bought them from the official online Google shop which has loads of branded goodies at low prices(no phones tho?).
By all accounts you even have to buy stuff like this if you work inside of Google like Elanie, one of our PPC consultants did… the cheapskates.
So if you’re into Google branded goodies check the store out.
Tim of SEOWizz fame and resident guru at Branded 3 has recently posted an article which he debunks popular link building myths.
One key point he argues is that Google is attributing the anchor text on the first pass of the bot and that changing anchor text once its been ‘indexed’ has no effect.
This is massive as one of the first things I (used to) do for every client was to check the backlink profile and re-purpose any links that were not anchor text based.
It seems the key is to get the link right the first time.
I need to see how this effects new links pushed into old content as that could be a huge hurdle for link aquisition.
New and improved, Google have enhanced the Top Search Queries report in their Webmaster Tools to show a more Analytics style report with both keyword and click-through information.
This is great as it gives you another datasource to view CTR information.
Another things thats not new, however it is now linked from the standard Google AdWords Keyword Tool (https://adwords.google.co.uk/select/KeywordToolExternal).
Note this doesn’t appear to work in Chrome!
New Google Keyword Tool
So what’s new here?
Overall the tool feels more intuitive and I get a better sense as to how the options relate to the data. Things like filtering Exact Match terms has moved to the bottom left of the screen, trend information is shown to the right of the keyword lists and additional filters allowing you to delve closer into a niche are provided.
It says you get more information if you log into adwords, however it doesnt really show the organic search specialist anything worthwhile.
I know its not new news, but its the first time over ever seen Googles new UI design.
New Google UI Design
So whats different?
As you can see the listings are now pulled up the page and the blue bar has been removed. The search box s larger and the search button made larger and more attached. Results numbers have moved to the right hand side and advanced tucked under the right hand edge of this panel. Some pre-built filters have been added to the left hand panel (none worked). Wjhat you cant see from this image is Google have added their standard corporate links to the foot of the page where the Gooooooooogle bar has been re-designed and theres a repeat of the search box. Font sizes have been made smaller.
So what do I think about it?
I think its a step in the right direction if you’re trying to compete with Bing who will shortly be using a sidebar to pull in comparison information and provide other integrated search functions.
On a bragging note, its nice to see my sites featured 1, 5 and 6th
I’m sat here today with 3 browsers open, one using the latest build of Google Chrome, Opera and one using the new Firefox release. Both browsers have the search term Chesterfields inputted into Google.co.uk and im seeing startlingly different results.
SERPS for ‘Chesterfields’
Position
Google Chrome
Firefox
Opera
1
chesterfields.co.uk
chesterfields.co.uk
Wikipedia.org
2
distinctivechesterfields.co.uk
chesterfieldriverfront.org
chesterfieldbronzes.com
3
chesterfieldsdirect.co.uk
chesterfield.gr
chesterfields.co.uk
4
chesterfields.info
chesterfieldcylinders.com
chesterfield1713.com
5
chesterfields1790.com
distinctivechesterfields.co.uk
distinctivechesterfields.co.uk
6
wikipedia.org
chesterfieldsdirect.co.uk
chesterfieldaustralia.com.au
7
derbyshiretimes.co.uk
chesterfields.info
chesterfieldsblues.20fr.com
8
derbyshireuk.net
chesterfields1780.com
chesterfields1780.com
9
chesterfieldbronzes.com
wikipedia.org
chesterfieldlive.com
10
chesterfield.gov.uk
derbyshiretimes.co.uk
chesterfields.info
As you can see, even seaWhere have the rogue firefox and Opera entries come from? Is it from personalisation as I’m certainly not interested in the riverfront, cylinders or whatever chesterfield.gr is selling etc? Maybe this is a continuation of the internationalisation issues reported in the UK serps of last year?
…or could it be that Google is polluting the SERPS on non Chrome browsers to drive people to use their platform… in which case I’m just adding to the propaganda :/
This also means that when pulling in metrics for SEO clients that you cant rely on the results from one browser and that if personalisation is the cause, that any listings you get on any Google awaye platform will, over time, begin to show non ‘cold hit’ results.
If it is personalisation and you know a way of getting me back to basics then please drop me a line.
I'm now SEO Manager at the award winning Leeds based SEO Services company, Blueclaw. If you would like to hire my team for your SEO project or would simply like an over the table discussion about how your businesses SEO can be improved please email mark@blueclaw.co.uk with your questions, expectations and project details.