Mark Rushworth Mark Rushworth

With over 14 years experience in online design and marketing I, like many others, began my professional life as a web designer before realising my talent for digital marketing. This I have pursued as my primary career focus since 2007. Since then Ive worked across all sectors for clients big and small delivering the best bang for your buck.

All articles by Mark Rushworth

 

Harron Homes Tiverton/Windsor – New Build Experience

This post is going to be amended as we progress through buying our Tiverton/Windsor from Harron Homes. For the record this is the first time I’ve moved home, having bought my current house 15 years ago straight out of university. Needless to say a lot has changed. Selection Caveats When i started looking for a new home i had a few criteria that had to be ticked off: Good value for money Lots of land Close to motorways (and preferably closer to work, i have a 35 mile commute each morning) Close to trains At least as good a spec...
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A day in the life of an SEO

If you’re interested in what we do in the Digital Marketing team on a daily basis i thought i’d provide some insight by documenting my day. 6:00 Wake up. Shuffle into the home office and start reading the SEO and web design news from the States. 7:00 S.S&S. (Shit Shower & Shave) 7:30 Iron clothes. Quick tidy round. Set off for work. 8:30 Arrive at work. Put kettle on 8:45 Finnish reading email, file all correspondence and highlight any requests that need action. Catch up with team. 9:00 Follow up any registration emails and activate any forum accounts etc from...
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List of JQuery material design elements

I predict that there’s going to be a rush on JQuery elements around the interactivity described in Google’s Material Design ethos. This page contains a running list of Javascript effects and tools needed to replicate the elements shown in Google’s design framework. Button Feedback Part of the Material Design ethos involves adding a ripple effect or ‘ping’ to buttons. MIT has just published a JQuery demo that shows this effect to its fullest. View It Transformicons Another element of Material Design includes hamburger menu icons that change to reflect their changing nature. I’ve found a great resource on codepen that...
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Get Android L features on your phone today

Update: Added Heads Up, ART, Ring Tones There’s no doubt about it that Android L and Google’s new ‘Material Design’ ethos is the most exciting thing to happen over the past few weeks. If you’ve got a Nexus phone or tablet PC and you want all of the Android L features available then you can simply download the developer preview to start your transformation. But if you’ve bought another brand and haven’t rooted  your phone then things are not so easy. Lucky for you I’ve decided to put together a running list of available updates that should work on most...
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OK Google now works from any screen even when your phone is locked

As with several other things this amazing update for android just missed the release at Google’s latest I/O event and its one thing i’ve been waiting for Android to include as stock after the Motorola X phone was launched a year or so ago. You might be wondering what I’m prattling on about and it’s something that is set to change SEO (my day job) and keyword research and this game change is…. OK Google now works on any screen and within any app, even when your mobile phone is locked. Why is this such a game changer? A year...
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Android L & Material Design Just Made App UI/UX Easy

Announced at today’s I/O conference was a full and stunningly detailed guide to designing cross platform apps for next generation mobile, tablet and desktop PC which Google calls Android L. I have to say that I’m completely blown away by it. Even taken as purely a guide to the why’s of design its inspirational touching on a full graphical communication and interaction strategy. Add to this information on layout, typography, animation and what you’ve got is a takeaway set of tools and wire frames that will enable any designer to build immerse and consistent designs for almost any purpose. The...
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Content Marketing strategies that go beyond calendar events

Content Marketing is fast becoming a cornerstone of a traditional SEO campaign and there are plenty of ways of approaching the subject that have been covered exhaustively before however one thing remains elusive to many content marketing n00bs and that’s how to design and plan an effective marketing calendar. Sure, you can look through Wikipedia’s data pages and find local and national holidays and events… you might even get some help from a client who is attending trade shows and (although its never happened to me) is proactive in suggesting topical content you’re probably still struggling with finding a topic...
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Web Design Jobs Leeds

Want more money? Want the time to produce great work? Looking for a change of pace? Want to be supported by team members and management? We’re always looking for talented graphic/web designers so why not apply for our latest web design job today? The job Based in Thorner (north Leeds) Blue Logic Digital (www.bluelogicdigital.co.uk) are looking for highly creative graphic designers to join our web design team. Working with a junior designer you will be responsible for creating beautiful websites, mobile apps and brochures for our clients. Job applicants should be proficient in Photoshop and Illustrator with knowledge of InDesign...
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PHP Jobs Leeds

Are you fed up with your current job? Do you need a change of scene and/or pace? Looking to settle down and earn what you know you’re worth? Need to be supported by your management team? Want to work on interesting projects for some great brands? We’re always looking for new talented team members. Why not apply for our PHP developer job today! The Job Blue Logic Digital (www.bluelogicdigital.co.uk), an up and coming digital marketing agency based in Thorner (north Leeds) are looking for a PHP developer to join the team. Applicants should be proficient in PHP and MySQL with...
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Download Aprils Windows 8.1 Update Early

The latest round of updates to Microsoft Windows 8.1 have been leaked online. These updates augment the previous Windows 8.1 update adding search into the live tile (metro) view and making it easier to turn off the machine amongst a host of other tweaks and changes designed to tailor the experience of mouse or touchscreen users. These updates have to be installed in a particular order: KB2919442 KB2919355 KB2932046 KB2937592 A full gallery of the updates can be viewed here....
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Goodbye Yellow Box – New Adwords Design Hides Paid Ads

Found by Jack, our newest member of the Blue Logic Digital team, the following screenshot compares the standard Adwords viability with a new design that hides paid adds so they’re the same style and format as the organic listings with only a micro format style snippet distinguishing between the two. My thoughts are i don’t like it. It makes the organic listings way too wordy and with no link underlines is surely bad for visibility....
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Blue Logic Digital Buys Coolpink

At the newly rebranded Blue Logic Digital we’ve been keeping a lid on it for the past few weeks but thanks to an entry in Prolific North we’ve finally been outed as having bought the brand and assets of our neighboring digital agency Coolpink who went into administration early in January. Back in 1998 when I founded New Media Designs, a small digital studio based in Halifax we used to run into the Coolpink guys all of the time and seemed to constantly be pitching against and winning work from each other. Back in the day they were definitely one...
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List of All Dmoz Directory Pages

If you’re a big fan of industry specific directories then you know tracking them down can be a major pain. To help and as a bit of a Christmas gift to all of the zero budget SEO’s and link builders out there I thought i’d put together a quick post listing all of the directory categories on the popular dmoz.org website for you to use. Theres 100 of them. http://www.dmoz.org/Computers/Software/Shareware/Directories/ http://www.dmoz.org/Regional/North_America/United_States/Arkansas/Education/K-12/School_Districts/ http://www.dmoz.org/Regional/North_America/United_States/Pennsylvania/Education/K-12/School_Districts/ http://www.dmoz.org/Regional/North_America/United_States/Iowa/Education/School_Districts/ http://www.dmoz.org/Regional/North_America/United_States/Mississippi/Education/K-12/School_Districts/ http://www.dmoz.org/Computers/Software/Desktop_Customization/Wallpaper/Directories/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Catholicism/Dioceses/North_America/United_States/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Lutheran/Congregations/Evangelical_Lutheran_Church_in_America/United_States/Minnesota/ http://www.dmoz.org/Computers/Software/Directories/ http://www.dmoz.org/Society/Law/Services/Lawyers_and_Law_Firms/Directories/North_America/United_States/ http://www.dmoz.org/Recreation/Travel/Guides_and_Directories/ http://www.dmoz.org/Computers/Software/Freeware/Directories/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Catholicism/Parishes/North_America/United_States/New_Jersey/ http://www.dmoz.org/Regional/North_America/United_States/Kentucky/Education/K-12/School_Districts/ http://www.dmoz.org/Business/Industrial_Goods_and_Services/Engineering/Directories/ http://www.dmoz.org/Reference/Education/Directories/ http://www.dmoz.org/Reference/Education/Colleges_and_Universities/Directories/ http://www.dmoz.org/Regional/North_America/United_States/Georgia/Education/K-12/School_Districts/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Catholicism/Parishes/North_America/United_States/California/ http://www.dmoz.org/Regional/North_America/United_States/Idaho/Education/K-12/School_Districts/ http://www.dmoz.org/Computers/Internet/On_the_Web/Webcams/Directories/ http://www.dmoz.org/Regional/North_America/United_States/Alabama/Education/K-12/School_Districts/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Catholicism/Parishes/North_America/United_States/Illinois/ http://www.dmoz.org/Regional/Europe/United_Kingdom/Travel_and_Tourism/Accommodation/Guides_and_Directories/ http://www.dmoz.org/Recreation/Food/Drink/Beer/Guides_and_Directories/ http://www.dmoz.org/Kids_and_Teens/Directories/ http://www.dmoz.org/Regional/North_America/United_States/Florida/Education/K-12/School_Districts/ http://www.dmoz.org/Regional/North_America/United_States/Louisiana/Education/K-12/School_Districts/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Catholicism/Parishes/North_America/United_States/New_York/ http://www.dmoz.org/Society/Religion_and_Spirituality/Christianity/Denominations/Presbyterian/Presbyterian_Church_USA/Presbyteries/ http://www.dmoz.org/Regional/North_America/United_States/Iowa/Arts_and_Entertainment/Libraries/Public/...
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Solved: WordPress adding -2 to URL Slug

I’ve just been working through a new SEO clients website and tried to fix a bug with their content which was caused by a non-standard custom WordPress theme. I deleted the offending page then used the Google cache: search operator to pull back the original content and created a new page which in this case was called ‘Huddersfield’. When I created the new page i noticed that the URL slug was set to /huddersfield-2/. I tried to edit it back to just /huddersfield/ and it reverted to the -2 suffixed slug. This is usually caused by a page existing already...
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Google Synonyms in 2013 Now the Tilde is Gone

With the advent of Google Hummingbird and hints at a patent that outlines how it works based on synonyms I thought it about time I got back on the wagon and started blogging again. What are Google Synonyms and why does Hummingbird use them? Synonyms are a different word that means the same thing. In Google’s world this could be something as simple as prefixes or suffixes to a word i.e. ‘boxer’ and ‘boxing’ or pluralisation i.e. ‘synonym’ and ‘synonyms’ or joining words together i.e. ‘anti vibration’ and ‘antivibration’ to name but a few of the ones I’ve encountered. Using...
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Remove /categories/ from WordPress URL’s

I’m in the process of setting up onepagerage.com, a website dedicated to one page website design which I believe is great for SEO and makes designers think long and hard about how information interacts as opposed to leaving a rectangular space for text content… any way i digress. On the install of this theme using the excellent Moon Themes Post theme for WordPress, I encountered a problem. all categories were prefixed with the folder /categories/ making the url structure of the site 2 folders deep from the get go. Needless to say I wanted to find an elegant solution that...
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How to use Twitter as a one on one sales tool

A recent visit to a client brought up the question  “what is this Twitter thing and how can we use it?” I answered “that’s a big question” and proceeded to talk about a-typical scenarios such as content aggregation, automation and campaign based community management. The conversation went on and we talked about a myriad of things. In the end the client revealed that one portion of their target market, private airline stewardesses, was proving a particularly difficult nut to crack. I pondered on this for a minute and came up with a simple solution that amazed the client. 1. Visit...
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How to create a paypal payment or donation link

Working on leedsphil.com, I encountered a client who wanted to give users the ability to make a donation. A simple enough task if you want to use PayPal’s button maker, but not so great if you want it to be a straight link, or a link around a custom button. Doing this is easy if you want the donation to be a variable amount. Simply use the following code: <a href=”https://www.paypal.com/cgi-bin/webscr?cmd=_xclick&business=ENTER ACCOUNT EMAIL HERE&item_name=ENTER%20DESCRIPTION%20HERE”>Your Link text</a> Variables are: ENTER ACCOUNT EMAIL HERE – simply swap this for your PayPal accounts email address ENTER%20DESCRIPTION%20HERE – replace this with your description for...
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Law firms & SEO – How to beat the referral fee ban

There’s a massive issue on the horizon, one that will see many small law firms go out of business is action is not taken. The name of this menace is the referral fee ban which comes into place in 2013. If you search on Google for a legal keyword i.e. ‘accident claims’ then chances are that the majority of the page one results for this phrase are claims management companies. These businesses spend thousands of pounds creating and marketing websites designed to attract legal claims which are then sold onto law firms for fees between £500 and £1000 dependent upon...
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Buy Windows 8 Cheap – Tip wait until 26 Oct

OK so i nicked this deal off of hotukdeals.com but as seen on the official Microsoft.com website, if you pre-order Windows 8, you’ll have to pay the full price of £39.99 however the little disclaimer accompanying this price states that if you wait until after October the 26th, you will be able to buy windows 8 at the knock down price of £24.99. that’s a massive saving! Check the screenshot below as proof!...
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Amazing Cheetah Animated Infographic

Just discovered this on my fav designers hangout qbn.com. Its a brilliant infographic on the speedy cheetah created by Jacob Oneal. I can only assume that this is a combination of line trace, and rotoscoping with illustrator and flash to produce a stunning monochrome (which keeps the file size down) infographic on the cheetah. Well done Jacob! Props to you!...
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Fix error 3194 when updating your iPhone to iOS6

iOS6 for the iPhone was released today so i fully expected to be able to update my iPhone 4s to the new operating system. I updated iTunes to the latest version, backed up my phone, transferred purchases and did a second backup to iCloud before downloading and installing the iOS6 update. To my dismay, after downloading and unpacking the update iTunes popped up an error 3194 message saying my phone couldn’t be updated. I Googled error 3194 and followed a series of spurious tutorials involving changing my hosts file and blocking the Apple update servers without success. Now at work,...
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Cleaned List of UK Citation Sources with PR and Alexa Rank

A month or so ago I decided to compile a list of all of the local citation sources documented online that I could find. This covered threads on digitalpoint, webmaster world, blackhatworld, blogs and pretty mush anything else i could find. About a week ago i started manually submitting to each of these sources and have whittled the list down to these meager few which are still live and accept submissions from UK sites. url pr alexa manta.com 6 646 yell.com 7 2920 classifiedads.com 5 3063 192.com 7 3488 adoos.com 4 4903 freeindex.co.uk 5 6790 qype.co.uk 6 7014 insiderpages.com 7...
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New Red Letters in Google Webmaster Tools

Today theres a new slew of reports that Google is once again targeting campaigns that have ‘paid or un natural links’. Last nights emails follow this format: Dear Site Owner or Webmaster of http://www.domain.co.uk/, We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site, so that it meets...
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A Revelation from Matt Cutts on Thin Content

I’ve just read a transcription of an interview between Matt Cutts and Eric Enge which blows a hole in the thin content argument. It turns out that all you need to make a page different is no duplicate content and instead of 300-400 words of unique text, you simply need one or two sentences! Sounds unbelievable? Well read the excerpt below: Eric Enge: Let’s switch gears a bit. Let’s talk about a pizza business with stores in 60 cities. When they build their site, they create pages for each city. Matt Cutts:Where people get into trouble here is that they...
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My 3000th Post – How to build over 12000 followers for free and why you shouldn’t do this

So here we are. My 3000th Tweet and just Tipping 12,000 followers so I guess I’d better make this a good post about something worthwhile. I know. What about a post that outlines how I got to 12k+ Twitter followers…and why this was a bad idea! Why I went on a mad Twitter rampage Back in November 2011 I upgraded from my 4 year old, 1st generation iPhone to a new swanky iPhone 4s. The old phone backed up and seemed to restore ok but to my horror, my saved game on (the excellent) Tiny Tower was lost and all...
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By All Accounts I’m the 12 Most popular Twitter User in Leeds

This made me laugh. I updated my location status on Twitter and got an email from Twitaholic.com who informed me that I’m the 12’th most popular tweep in Leeds based on Followers. Looking at the douch in position 1… yes I’m looking at you random soap opera guy, I’ve got my work cut out for me to reach #1 LOL. Before you kick off (yes I’m looking at you the Hodge LOL) I know this is 100% baloney… just thought it was funny....
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List of 123 Great Places To Submit Your Infographic

It seems like Infographic marketing isn’t going away any time soon despite many of the regular haunts being hit by Panda and Penguin updates. If you’re into Infographic marketing as a quick and dirty way of getting links for your clients then the following list of sites where you can submit and publicise your infographics should do the trick. To help separate the wheat from the chaff I’ve ordered them by AlexaRank. Please bear in mind that Alexa is a historic rank and that its not indicative of sites that will give you good traffic going forwards. In a years...
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McDonalds Reveal Food Merchandising Secrets

Here’s a great video that one of the most awesome guy’s I’ve ever met passed onto me (Hi Chris). It provides insights direct from McDonalds as to how they make their product photography look so good. I’m skeptical as to the fact that they use the same ingredients as in the retail outlet but i like how they explain about the positioning of the top bun and how ingredients are pulled to the forefront of the food and that each item is represented individually. Check it....
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Quick n Dirty Audience Profile Data for SEO

Since this info costs an arm and a leg, I’ve been looking for viable alternatives to Hitwise data. To date nothing comes close (for free) however I have noticed a great little section of alexa.com which gives you some breakdown of interesting domain info. Not only can you download audience data which even comes accompanied by a ‘confidence’ metric (nice touch), but you can view clickstream for the site which shows you where people were before hitting the site and where they went after. From all of this you can build up a pretty compelling customer profile and make some...
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Get Monthly Search Volume for Google Shopping

I’m working through a mixed marketing proposal that covers e-commerce web design, organic SEO, PPC, display, networks (Amazon/eBay), PR, Social Media and affiliate for a new client who sells electric bikes and I’ve stumbled upon a great and easy way of getting some search volume data for the Google Shopping service. Simply use the Google Insights for Search , enter your keywords, select Product from the drop down, select your location etc as usual and click the SEARCH button. Now click the export as CSV to take that chart and give you all of the lovely numbers behind it. If...
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Quick, Easy & Free Way To Increase Your Klout Score

For those of you who don’t already know about Klout.com, it’s one of the many social media ranking metrics out there. It’s also one of the easiest to game which has caused many social media experts to raise an eyebrow to anyone who uses Klout as a KPI. If Klout is your thing and you’re mad keen to increase your Klout score then I’ve discovered a simple, easy and (my favourite) free, way of increasing your Klout score. I’ve been playing around with my Twitter settings and discovered that you can now push your Tweets direct from Twitter into your...
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ManageFlitter – Great Visual Twitter Unfollow Tool

For a while now I’ve been using ‘good ol Tweepi Free’ to manage my unfollowers on twitter. Its great because the tool helps you keep track of where you’re up to and makes bulk unfollowing users as simple as clicking check boxes. One thing thats always frustrated me about the free version of Tweepi is that there’s no way of filtering across pages. I’m sure this is fixed in the pro version but since I’m a Yorkshireman, I try to make do with as much freebie software as possible lol. I recently stumbled on another free version of a Twitter...
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A Fond Farewell to Bite Digital

Hi Everyone! I’d just like to say goodbye and thank you all for being great colleagues and friends. I’ve learnt a lot at Bite and hope that in some small way you might have learnt something from me too. I wish you all individually the best for the future and welcome anyone who wants to stay in touch to do so :) If you need me for anything or just want to chew some fat, I can be reached on my phone number or email markrush@gmail.com …of course you can always Tweet me @trooperbill too LOL. As a final comment...
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Google Penguin & Pointless Link Removals for SEO

Many businesses have seen their rankings drop due to Google’s latest update called Penguin. This is due to Google deciding to devalue lots of types of back-links that were typically used in low quality link building. The net result is that not only does your back-link loss affect your search rankings but all of the websites you link to and you are affected by all of the sites that link to the sites that link to you (phew!). My experience of this is that the issue is mainly with older websites that have relied heavily on old-fashioned SEO spanning almost...
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Is Suggest Causing the Google Adwords Keyword Tool Loose Volume

I’ve been re evaluating some campaigns recently which has seen me digging through old proposals and keyword research and I think I’ve made a startling discovery. Pretty much across the board I’ve noticed that past volumes are around five times higher than their current values in the Google Adwords Keyword Tool. So from this we can conclude that either: People are not using Google’s search for long tail searches any more Google Suggest is having a dramatic effect on long tail searches The data in the original keyword research is inflated Googles search results are more relevant meaning people are...
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Bragging Rights – I Just Got Access to so.cl, Microsofts New Social Network

Just for bragging rights, ive got an account on so.cl, microsofts new social media website. First impressions are its empty of people… kind of like how Google+ weas in the beginning. Theres some interesting things going on but overall its just in the same pickle as its Google counterpart… somewhere between Facebook and Twitter with neither the sparkle, content or simplicity needed to make it shine. check me out I’ve got invites so first one to tweet me gets them FYI the image is a snapshot of Rands profile since its more interesting than mine right now lol...
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Google Knowledge Graph Brings Answers to Search

I’m surprised the blog-o-sphere hasn’t been all over this but yesterday Google USA launched a new change to their user interface, this time called Google Knowledge Graph. What this does is provide answers from ‘trusted sources’ inline with your search queries. To achieve this, they’ve developed a new algorithm that puts the words in your search into into context. This is pretty revolutionary stuff and certainly has a knock on effect when it comes to our thinking about how this could apply to on-page text. Other implications of this is how it will affect Q&A style website content which i...
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SEO Tip – Identify New Data Between 2 Excel Sheets

Paul our new Excel guru has shown me a nifty little trick that im sure you’ll find interesting. I was discussing how each month Open Site Explorer outputted new data and it was hard to integrate this into an existing (previous months) worksheet without potentially overwriting the work already done. He rolled his eyes and said “easy… give me a minute” and then dropped this on me: =VLOOKUP(A1,Sheet1!A:D,1,0) What it does is compare the (old) data in a tab called Sheet1 with the new data in Sheet2 using the first column (URL) as the measurement. Then all entries that are...
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Panda, Penguin… Whats Googles Next Update Going to be

OK, so we’ve had a succession of Google Panda updates and the latest ones called Penguin. This implies that the theme is black and white… is a site or link good or bad. This begs the question what other black and white animals can they come up with to name future Google updates? Heres my list… place your bets now folks! Zebra Dalmatian Lemur Orca Killer Whale Skunk (love this!) Jersey (cow) Can you think of any more?...
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List of Google Social Analytics Metrics Partners

Apologies for an other aide memoire but the following is a list of official websites used by Google in its social media metrics gathering. If you sell in social media to your clients or simply want to enhance your organic search results then this is a great way of doing so. Its interesting that Disqus and Blogger/Typepad are in there which could prove to be a useful double hit if you’re using Disqus as a blog commenting system. Im not sure about the on-page SEO effectiveness of this as it seems Disqus uses some Ajax type thing but aas a...
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SEOMoz Gives Google Panda the Fist

Our n00bie SEO Paul found this on SEOMoz and thought it was funny… I have to agree. Now I know the Panda update hit SEO’s and site owners hard and it certainly packed a punch. Enough with the sillyness, its time to get back to work....
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Matt Cutts Announces New Google Update that Tackles Web Spam

Today the mighty Matt Cutts announced the latest in their series of updates designed to kill the impact of so called web spam. The full article can be read here. Now I fully understand keyword stuffing and acknowledge that it’s a technique from the dark past of SEO however the second example they show just baffles me. It’s a screenshot of some unrelated links on a page about a totally different topic. I read it and thought I must have been taking crazy pills. Why would you ever put links on a site/page that’s not about your topic? Seriously…my brain...
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Eggusaurus Rushworthus

Ok, so ive been called out again and we’re now SEOing on a new competition for the keywords eggusaurus rushworthus. I’m confident that with a bit of skill and effort I will be able to trounce the other team members and reign supreme. Again i need your help getting the word out. Please link back to this page using the eggusaurus rushworthus keyword and we’ll see how things progress. The joke is that i bought a Threadless Tee that had some glow in the dark details. when washed these plastic strips began to stink of egg hence the eggusaurus rushworthus...
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Multilingual SEO Infographic for Translation

My friends at Applied Language Solutions (Hi Emma) have cajouled me into placing this lovely infographic depicting the issues sites face when considering multilingual content. Be careful i think its A3 when clicked! To view the original document that accompanies this infographic check the officiasl blog page at appliedlanguage.com...
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Excel Tip – Trim URL’s to just Domain

If you use OSE or some other tool (majestic, link diagnosis) for back link analysis then you probably have issues with listing information concisely. I typically work off a few columns: URL Title Anchor DA The problem is many of the URL’s are deep links with long strings. So to trim a url column down to just show the root domain use the following in Excel: =LEFT(A1,SEARCH(“/”,A1,8)) What this does is search cell A1 for all instances of the / character and trim back to the last one after the 8th character (because http:// is 8 characters and you want...
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Social Media Freelance Jobs – We Need You

Hi peeps. I’m sending this out to my digital marketing friends as we need a bit of extra resource: We are looking for a freelance social media ninja for infographic promotion. e.g. StumbleUpon, Pinterest and Outreach to industry influencers etc One project will be ready to go in a few of days, more in the pipeline. Please send any recommendations or expressions of interest to me. Thanks guys...
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How To Add Multiple Google Places Admin Accounts

I’ve just had an interesting time trying to figure out how you can add multiple admin accounts to a Google Places listing. Well, the solution is simpler than you think. It works exactly the same as Google+ and in fact, uses the Google+ Managers function! To add a second (third or fourth etc) manager for your Google Places account: Log into Google+ (plus.google.com) Create a business listing for your local listing (if you haven’t already) Visit /pages/manage Click Settings next to the business On the left hand side pick Managers Add a new manager …that’t it. It’s simple when you...
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Purnurploze Imqzoje

We’re having a competition to see who can rank for the Google Whack purnurploze imqzoje. Myself and the guys are all creating pages and links for this phrase to see who can rank for this phrase as quickly as possible and the top place for purnurploze imqzoje at the end of the month wins a pint from each of the team members. I need your help In order to win the purnurploze imqzoje challenge i need your help. For the next 30 days i need you to link to this page ( http://www.markrushworth.com/purnurploze-imqzoje/ ) using the anchor text “purnurploze imqzoje”....
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UK Google Places Citation Sources

Ive just discovered UBL.org, a great resource for building local citations. Whilst services discovered on Fiverr.com and Whitespark are a definate alternative UBL seems to offer a lot for a very small investment. Again this post is another of my aide memoire so i dont forget something i need to remember (damned having a blog is useful). Anyway – if you’re into Google Places optimisation give it a go uk.ubl.org...
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