material design

Android L & Material Design Just Made App UI/UX Easy

Announced at today’s I/O conference was a full and stunningly detailed guide to designing cross platform apps for next generation mobile, tablet and desktop PC which Google calls Android L. I have to say that I’m completely blown away by it.

Even taken as purely a guide to the why’s of design its inspirational touching on a full graphical communication and interaction strategy. Add to this information on layout, typography, animation and what you’ve got is a takeaway set of tools and wire frames that will enable any designer to build immerse and consistent designs for almost any purpose.

The Spec document is a work of art. Kudos to who ever put it together because its huge, incredibly detailed and full of the do’s and don’t of designing for Android L.


So what does this mean for mobile app designers?

Go home you’re done!




No seriously, even with all of these tools at your disposal applying them in the right way means you’re still in business. An of course there’s going to be a lot of mavericks who rebel against such stringent guidelines and continue to break all of the rules when they design. But for those of you who concentrate on productivity and access of information there’s no doubt that this guide will be an invaluable resource. Lets just hope you don’t pitch against agencies presenting identical solutions because of this!

content marketing

Content Marketing strategies that go beyond calendar events

Content Marketing is fast becoming a cornerstone of a traditional SEO campaign and there are plenty of ways of approaching the subject that have been covered exhaustively before however one thing remains elusive to many content marketing n00bs and that’s how to design and plan an effective marketing calendar.

Sure, you can look through Wikipedia’s data pages and find local and national holidays and events… you might even get some help from a client who is attending trade shows and (although its never happened to me) is proactive in suggesting topical content you’re probably still struggling with finding a topic of discussion that’s timely and relevant.

Here’s how we construct a campaign around our clients subject that not only forms the basis of a Content Marketing strategy, but also goes beyond simple outreach and in-bound marketing (blogging) and extends throughout social media and provide a a framework for effective media. The concept is simple and once you see if you’ll kick yourself… we promise.

Our killer technique is…









The tactic is simple. Use Google Trends to revisit your keyword selection and highlight areas of peak seasonality. Now you can work a month ahead and create compelling content that is actually favored by your clients customers at the time they’re reading it. This has an advantage over using Google Analytics to identify when a page is popular as this can be affected by its visibility on your website, reducing in impact the further away from the home page it appears.

What’s more the more campaigns you work across and the more combined your trend information becomes the more intelligent you can be at working out where synergy occurs. For example working across the financial section and having access to holiday data you can tailor savings promotions to feature holiday motivations when users are starting to think about booking holidays.

To speed your content marketing strategy along I’ve attached an outline of our in-house events calendar.


Web design jobs

Web Design Jobs Leeds

Want more money? Want the time to produce great work? Looking for a change of pace? Want to be supported by team members and management?

We’re always looking for talented graphic/web designers so why not apply for our latest web design job today?

The job

Based in Thorner (north Leeds) Blue Logic Digital ( are looking for highly creative graphic designers to join our web design team. Working with a junior designer you will be responsible for creating beautiful websites, mobile apps and brochures for our clients. Job applicants should be proficient in Photoshop and Illustrator with knowledge of InDesign an advantage.

About Blue Logic Digital

We are a small but passionate team of highly talented professionals that design, build and market websites, apps, e-commerce stores and social media campaigns for our clients. Working for brands including Morrisons, Country Baskets, The Prince of Wales Hospice and many local businesses we pride ourselves on delivering the right product for each brief.

Part of a larger group our team receives great fringe benefits from medical, pensions and gym membership through to flexible working times and paid overtime (which until I started working here I’ve never encountered before in an agency).

Apply for the job

This is an open vacancy with no time limit. Send your CV and portfolio to

Full disclosure: I get £500 if you apply through me :)

Keywords: Web Design Jobs Leeds

php jobs

PHP Jobs Leeds

Are you fed up with your current job? Do you need a change of scene and/or pace? Looking to settle down and earn what you know you’re worth? Need to be supported by your management team? Want to work on interesting projects for some great brands?

We’re always looking for new talented team members. Why not apply for our PHP developer job today!

The Job

Blue Logic Digital (, an up and coming digital marketing agency based in Thorner (north Leeds) are looking for a PHP developer to join the team. Applicants should be proficient in PHP and MySQL with experience of WordPress, Magento and Drupal an advantage.

About Blue Logic Digital

Recently rebranded, Blue Logic Digital design, create and market websites and mobile apps. We work for brands including Morrisons, Country Baskets, The Prince of Wales Hospice and many smaller local businesses. We currently have a team of two PHP developers and are looking to grow the team.

Part of a larger group of companies, working at Blue Logic Digital has many advantages. From a thriving social scene and sensible working hours with paid overtime, healthcare and gym membership through to a great working environment with an enthusiastic team we provide training and support designed to improve your status within a fast growing business.

Apply for this job

Send your CV to

Full disclosure: I get £500 if you apply through me ;)

Keywords: php jobs leeds, web development jobs leeds

windows 8.1 update

Download Aprils Windows 8.1 Update Early

The latest round of updates to Microsoft Windows 8.1 have been leaked online. These updates augment the previous Windows 8.1 update adding search into the live tile (metro) view and making it easier to turn off the machine amongst a host of other tweaks and changes designed to tailor the experience of mouse or touchscreen users.

These updates have to be installed in a particular order:

  • KB2919442
  • KB2919355
  • KB2932046
  • KB2937592

A full gallery of the updates can be viewed here.

New adwords ui

Goodbye Yellow Box – New Adwords Design Hides Paid Ads

Found by Jack, our newest member of the Blue Logic Digital team, the following screenshot compares the standard Adwords viability with a new design that hides paid adds so they’re the same style and format as the organic listings with only a micro format style snippet distinguishing between the two.

New Adwords Results

My thoughts are i don’t like it. It makes the organic listings way too wordy and with no link underlines is surely bad for visibility.


Blue Logic Digital Buys Coolpink

At the newly rebranded Blue Logic Digital we’ve been keeping a lid on it for the past few weeks but thanks to an entry in Prolific North we’ve finally been outed as having bought the brand and assets of our neighboring digital agency Coolpink who went into administration early in January.

Back in 1998 when I founded New Media Designs, a small digital studio based in Halifax we used to run into the Coolpink guys all of the time and seemed to constantly be pitching against and winning work from each other. Back in the day they were definitely one to beat and we couldn’t see this brand disappear from the landscape.

I won’t speculate on the reasons behind Coolpinks demise and when we bought the assets there were no staff and basically a client base that were hung out to dry. Oo our first course of action is to gallantly come to the rescue of these businesses and ensure their online presences continue.

So what are our plans for Coolpink? To be honest we don’t know right now. There’s a lot of goodwill in the brand and i’m sure that’s worth a lot but for the mean time we’re sitting tight and working on our own plans for 2014.

If you were a Coolpink customer then why not visit Blue Logic Digital? You’ll see many familiar faces and since we’re next door to the old Coolpink offices we’re easy to find.

dmoz directories

List of All Dmoz Directory Pages

If you’re a big fan of industry specific directories then you know tracking them down can be a major pain. To help and as a bit of a Christmas gift to all of the zero budget SEO’s and link builders out there I thought i’d put together a quick post listing all of the directory categories on the popular website for you to use.

Theres 100 of them.

wordpress /categories/

Solved: WordPress adding -2 to URL Slug

I’ve just been working through a new SEO clients website and tried to fix a bug with their content which was caused by a non-standard custom WordPress theme. I deleted the offending page then used the Google cache: search operator to pull back the original content and created a new page which in this case was called ‘Huddersfield’. When I created the new page i noticed that the URL slug was set to /huddersfield-2/. I tried to edit it back to just /huddersfield/ and it reverted to the -2 suffixed slug.

This is usually caused by a page existing already having the same slug however in this case I had deleted the page from within the WordPress control panel.

Needless to say it drove me nuts!

However I have the solution – although you have deleted the file is still within the WordPress Trash folder.

Simply delete this file by emptying the trash and go back to your document where you will not be able to remove -2 from the slug.

Its easy when you know how.

google synonyms

Google Synonyms in 2013 Now the Tilde is Gone

With the advent of Google Hummingbird and hints at a patent that outlines how it works based on synonyms I thought it about time I got back on the wagon and started blogging again.

What are Google Synonyms and why does Hummingbird use them?

Synonyms are a different word that means the same thing. In Google’s world this could be something as simple as prefixes or suffixes to a word i.e. ‘boxer’ and ‘boxing’ or pluralisation i.e. ‘synonym’ and ‘synonyms’ or joining words together i.e. ‘anti vibration’ and ‘antivibration’ to name but a few of the ones I’ve encountered.

Using synonyms Google can better identify webpages that provide an answer even if they don’t use the exact same language as the question.

How do I discover Google Synonyms?

In the past you used to be able to perform simple searches using the ~ symbol (tilde) in Google to reveal alternative words to the ones typing. For example you might type:

~”google synonym” -“google synonym”

to find phrases that were like ‘google synonym’ but not the same. These alternatives were displayed in Bold in the organic search results just as a keyword is highlighted in a search today.

Unfortunately Google stopped us from being able to use the tilde symbol a few months back so how can we achieve the same effect today?

The Good News

The good news is that due to Google Hummingbird synonyms are now part of every day search results. As a result you can quickly identify them by entering searches like:

“your keyword” -your -keyword

This will display a list of results with synonyms displayed in bold.

Applying Google Synonyms

When writing for the web we can now combat the classic SEO technique of keyword stuffing with more elegant texts that make use of Google synonyms to make the text appear more natural. Just don’t forget that Hummingbird is seeking answers to there will be a trick to structuring your content to best deliver an answer.

I hope that helps!