Google Latest PageRank Patent & What It Means for SEO

PageRank
I've been saying it for years and despite the naysayers, Google PageRank is alive and well and more important than ever for SEO due to the latest patent. Bill Slawski blogger on seobythesea.com has discovered a new (approved) patent for Google's PageRank algorithm that seems particularly important from a link building /outreach perspective and could be why PR is so effective. In summary (i think) it suggests that google has a shortlist of "seed" websites which is uses as an anchor for topical relevancy in a market. This new PageRank patent states that your websites link-distance to the seed-site is a measure of its trustworthiness. So building links from the Seed site or from websites that are linked from a seed site should be a goal for any link builder. This is what PR style outreach is great at however…

Continue Reading

Taking your Mobile Friendly SEO Audit to the Next Level

On March 26th 2018 Google announced the systemic roll out of their mobile first index. This means that instead of crawling and cataloging your lovingly crafted desktop website, they're now looking at the (responsive) mobile website that your web developers tacked onto the end of the project and probably rushed out over the course of a couple of days. (more…)

Continue Reading