Google Penguin & Pointless Link Removals for SEO
Many businesses have seen their rankings drop due to Google’s latest update called Penguin. This is due to Google deciding to devalue lots of types of back-links that were typically used in low quality link building. The net result is that not only does your back-link loss affect your search rankings but all of the [...]
Is Suggest Causing the Google Adwords Keyword Tool Loose Volume
I’ve been re evaluating some campaigns recently which has seen me digging through old proposals and keyword research and I think I’ve made a startling discovery. Pretty much across the board I’ve noticed that past volumes are around five times higher than their current values in the Google Adwords Keyword Tool. So from this we [...]
Bragging Rights – I Just Got Access to so.cl, Microsofts New Social Network
Just for bragging rights, ive got an account on so.cl, microsofts new social media website. First impressions are its empty of people… kind of like how Google+ weas in the beginning. Theres some interesting things going on but overall its just in the same pickle as its Google counterpart… somewhere between Facebook and Twitter with [...]
Google Knowledge Graph Brings Answers to Search
I’m surprised the blog-o-sphere hasn’t been all over this but yesterday Google USA launched a new change to their user interface, this time called Google Knowledge Graph. What this does is provide answers from ‘trusted sources’ inline with your search queries. To achieve this, they’ve developed a new algorithm that puts the words in your [...]
SEO Tip – Identify New Data Between 2 Excel Sheets
Paul our new Excel guru has shown me a nifty little trick that im sure you’ll find interesting. I was discussing how each month Open Site Explorer outputted new data and it was hard to integrate this into an existing (previous months) worksheet without potentially overwriting the work already done. He rolled his eyes and [...]
Panda, Penguin… Whats Googles Next Update Going to be
OK, so we’ve had a succession of Google Panda updates and the latest ones called Penguin. This implies that the theme is black and white… is a site or link good or bad. This begs the question what other black and white animals can they come up with to name future Google updates? Heres my [...]