Since my memory is so bad and as i cant navigate my massive bookmarks you’ve probably realised that i use my Blog as a way of stashing cool tools and other info. The latest set of these are a couple of tools designed to help with Social Media marketing and reputation management. In short theyre a very low-tech way of monitoring forums and BBS systems. You might also find them useful if you’re involved in traffic generation.
Anyway here they are (more for my benefit than yours lol)
I’ve been playing around with the beta of visua.ly and in their labs you can benchmark your Twitter account against several celebs from Justin Beiber to Shaq and more. Interestingly enough this infographic shows that i’m more interesting than Oprah! (and Britney Spears). Go get yours today.
I'm more interesting than Oprah
a few weeks ago i discovered Ubersuggest.com, a great tool that scrapes suggest(ions) from the search box and extends it with alphabetised results. This is great as i find the standard Google Adwords Keyword Tool a bit too based in history and not fresh enough.
Today a new member of the team Joe introduced me to another slant on Suggest based keyword research at soovle.com. This service pulls results from not only Google Suggest but also Youtube and a host of other search services.
Give them a try.
So i’ve decided to send the site dark in protest over SOPA as if this passes in the USA it’s only a matter of time before the UK Government is all over it.
If you’d like to black out your blog in protest then (after having done a bit of research) the best plugin is http://wordpress.org/extend/plugins/sopa-blackout/
It implements a 503 header on your site which protects you from any dips in SEO.
I didn’t realise it until lately, but there’s been a bug in the blog that’s stopped you from adding comments. This was due to the Enmask Captcha system which i installed to try and stop the 100 or so(no doubt) scrape box or xrumer auto generated spam comments that flood the system each day.
Everything is fixed now so as the poster says… Keep calm and carry on.
Although Matt Cutts previously stated that there would be no ‘major’ updates to the Panda algorithm change throughout December, this didn’t stop them slipping in a minor update that occurred on the 19th Dec.
Reports that this ‘minor’ update has already affected some big sites such as JC Penny, Overstock.com and a host of other big name websites. So keep your eyes peeled as to their changes if you’re interested in observing how others master this change.
How do you fix it?
At the moment there’s no concrete information on the update other than it occurred. Personally we’ve only had one client effected by December’s Pandalization and we’ll be doing so broad investigation into this and as usually starting with on-page SEO.
- Check for ‘light’ content. I’d run the site through Microsoft’s SEO Tool (it’s free) and export all URL’s then sort by length and fix the pages with low volumes of information
- Remove all header images from internal pages. I’ve been chatting on the forums and some people suggest that Google prefers text information above the fold. This is wild speculation so treat with a pinch of salt.
- The same Microsoft report should outline all page titles. Take a look at these and identify the pages that could be perceived as duplicate content. Be careful to include synonyms in your research! Now either rewrite and refocus these pages, noindex them or 301 them to the most relevant page.
- Review the site’s content and expend the text where appropriate making sure that the content is unique and genuinely helpful.
- Check your internal link structure and make sure you dont have competing pages from an anchor text perspective
You’ve probably heard all of that before however we thought this client was safe too!