PPC’s Dirty Little Secret
I’ve worked in a few places now and have touched upon PPC campaigns a fair few times. For the most part a properly formatted and managed PPC campaign can bring lots to the table, validating keywords, quickly determining ROI and exploring opportunities however one particular aspect of PPC does nothing except waste money and skew [...]
The Keyword Research Red Herring
Recently i’ve been working on a review of an SEO campaign for a major high street retailer, reviewing the keywords and measuring them against conversion data from Google Analytics and the awesome Hitwise data that can not only show you what terms people are using to find your sites, but also what term was used [...]
Authority Vs Relevancy: The Big Hitters Of SEO
(My First Ever Guest Poster) SEO can seem pretty complicated at times. Lord knows there are enough blog posts out there talking about all of the various nuances. But if you are blogging for profit or just trying to get more traffic to your site, you simply have to learn good SEO… So in this [...]
Found a Bug in Google
I’ve been researching fashion bloggers for the past few days and noticed this bizzare bug in Google search results: Since when was the domain http://bi valid? C’mon Google engineers get onto it asap! It Works! indeed lolz
Simple SEO Tip for Driving Traffic from Authority Sites
In my new role I am working closely with some of the UK’s top fashion brands and one of my tasks is to increase qualified traffic in addition to traditional link building. It will sound simple when I say it but the best way of doing this is via Google Alerts. Simply set up alerts [...]
Getting a Job in SEO 2011
I recently spend 2 weeks hunting for a new role and through i’d document some of my experiences which i hope will help you in your quest for a new SEO position. In all fairness it took me a total of 4 days to find a new job but i spent the two weeks being [...]