Monthly Archives: October 2010

Google Local Listings Integrating with Organic & Going PPC

Ryan, one of our rockstar SEO consultants has just spent all morning writing a new BC blog post about the imminent changes in how Google displays local listings. In particular, how they’re fully integrating local listings into the organic results (no longer as a separte panel) and introducing a PPC model for the top positions. Its well worth a read and we will be following this up with details on how you can capitalise on this change in the SERPS.

iPod Dock Reviews 2010 – Best Speaker Systems for Under £100

This is an update to the unfinished post from last year where i used online reviews to identify the best ipod dock for under £100 as part of my researching a gift for my GF’s Christmas present. Today sees this post updated (she decided she didn’t want one last year but wants one this year… women!) with not only new ipod docks for 2010, but also my personal reviews from having played with them in store.

Contrary to last years post, I won’t be recommending the B&W Zeppelin (best price £499 at Amazon) as having listened to both this and the Bose SoundDock (Best Price £399 at Amazon) (, the zeppelin sounded really tinny (tested with Jump In The Pool by Friendly Fires) so the winner in whats the best ipod sound dock with no money limits, then i’d definitely go for the Bose.

As mentioned before, this guide to the best ipod docks of 2010 is an active document however i have an early favorite which for the price has rich depth of sound, good mid range and nice treble for the price:

Philips Fidelio DS8500 iPod Docking Speaker

Philips Fidelio DS8500 ipod dock review

£252.75 Best Price on Amazon

This is a good looking piece of kit, has sound comparable with the Bose for roughly 1/2 the price. Its a little more expensive than my target of £100 however i’m seriously considering it.

…updated soon.

Mass Bulk Ping Tool – What Is And How To Ping Online

By having your link building efforts indexed and attributed by Google you can accelerate the results achieved from your efforts. The problem to date (at least for me) has been how to achieve this. Sure you can link to your links from authority blogs but what if you have a hundred or so links to ping?

Thats where comes into play

This excellent bulk ping tool is a free alternative to paid services like the ScrapeBox blog pinger tool and pings services including:,, Technorati, Feed Burner, Syndic8, NewsGator, My Yahoo!,, Blogdigger, BlogRolling, BlogStreet, Moreover, Weblogalot, Icerocket, News Is Free, Topic Exchange, Google Blog Search ,Spinn3r, Bloglines, AideRSS, SkyGrid, Bitacoras, Collecta, Audio.Weblogs, RubHub, GeoURL, A2B GeoLocation, BlogShares without the need for you to fill in any captchas etc.

Amazing stuff.

What is Ping?

A Ping is basically a notification to the search engines and other broadcast media i.e. RSS sites etc that something has changed on a page. Built into wordpress is a Ping service that does this for you every time you add in some new content.

You can use a ping service like the Bulk Ping tool discussed above to not only repeat this process manually, but also ping other content i.e. new links created, articles published, old content updated etc.

How to manage client expectations in your SEO campaign

Here is a great little post for all you SEO’s out there who are having a hard time managing client expectations. Its well worth a read for both clients and SEO’s and should help both parties come to an amicable and workable campaign.

Heres some tips that I use to help manage this in the real world:

Show clients their backlink count compared to the leasing sites for each keyword (or aggregate). This helps the client to understand that theres usually a lot of work involved in getting their site with 200 backlinks to the same position as the leader ith 25,000 backlinks. Just make sure you explain that tools like OSE dont have a full backlink count which could run into 2, 3 or 4 times the real amount of links. Explain that you cant build 10,000 links over night safely and that google wants a mix of bulk links (directories etc), relevant links (sites covering the same topic – use synonims to expand your scope here people), and trusted links like links from news papers and other high traffic websites (where online PR is particularly effective)

Explain that a link built today may take weeks to be picked up by google (ping to make them more effective) and that over the first 3 months they should start to see some movement in their rankings however this is based on a 12 month strategy (or more if they want to be #1 for ‘jobs’).

In my quotes I typically stage the campaign with keyword groups being phased in in order of difficulty – just make sure theyre also profitable as this gives you an oportunity to work on more competative terms as the campaign proceeds, only moving up the list once a keyword set has reached high positions and is converting into cash. This raises peoples understanding that you care about whats achievable and want them to be profitable as the campaign grows.

you might also want to create a pivot chart showing the DA of links across competing sites to illustrate that you need a mix of high and low quality links.

After all, you dont want to promise something you cant achieve.

Also be wary of stating numbers of links to be achieved each month as this can bite you in the bum as some months links come easier than others and usually for things like directories its easy to submit to 10,000 sites but not so easy to get those rockstar links which can mess up your targets.

Professional SEO Site Audit only $199… by Amazon?

From a Tim Critchlow re-tweet it seems that Alexa (aka Amazon) have produced a site auditing tool that produces reports covering:

  • Reachability
  • Onsite Links
  • Robots.txt
  • Redirects
  • Server Errors
  • Reputation
  • Anchor Text
  • Broken Links
  • Duplicate Content
  • META Tags ???
  • low word count (aka supplimental fodder)
  • image ALT attributes
  • Session ID’s
  • Too many links
  • Image descriptions (alt again??)
  • heading recomendations (aka semantics)
  • dead end pages
  • page not found (repeat of broken links?)
  • SEM
  • Link Recomendations
  • Crawl errors
  • Speed Analysis

…WOW! this tool might actually be worth the money tho it will need extensive testing and comparrison against our tool suite to see if its worth it. Fingers crossed its a fire and forget report you can run in the background without much admin.

Updated: DOH forgot the link

Mark Rushworth Gimped!

A few weeks back the BC team had a day out at a photo shoot. It was all fun and frolicks the end result being we wanted to avoid becoming a faceless SEO agency and add some personality into our online profiles.

If you want to see the resulting page and find out about key team members then take a look at the new BCSEO Profile Pages.

I have never looked so gimpy… and the new gravatars on the blog are WAY TOO CLOSE IN lolz.

Great News for Paid Links Buyers

About 3 months ago I had a re-shuffle on my site where i did a bit of housekeeping. This resulted in my removing lots of links to past clients in an attempt to make the blog more focused on its key topic, SEO.

3 months on most of the backlink reports produced for these sites indicate that my links are still active. If others can confirm that Google is retaining link profiles from sites where links have been removed this could be massive for those SEO’s who buy paid links. Just think about it, you rent a paid link on a new blog post and wait for it to to be indexed, then you let the payment expire and the link is removed… but its still in Googles index as an active sitation.

If this is your thing then give it a whirl and let me know.

&pws=0 Firefox Plugin

If you’re like me and are forever apending your searches with the query string addition &pws=0 to ensure that you’re seeing googles unfiltered, unpersonalised results then you probably need this plugin.

Close Firefox, unzip it and run the EXE.

Now and forever more searches will be appended with &pws=0 automatically.


Credit Michael Duz

Google Keyword Tool Abandons Long Tail

Marty has confirmed that the ubiquatous Google Adwords Keyword Tool now no longer shows long and medium tail terms. This is pretty damaging for SEO’s who often rely on this tool for keyword research and as a way of gaining insight into a market. Luckily Marty has put together a list of alternative tools for us to use (paid and unpaid).

Guess its time to look for alternatives to long-standing Google tools as they seem to be systematically being removed from popular use.

Google SERPS Update 7 October 2010

Anyone else noticed todays SERPS change which may be limited to the UK results (unconfirmed) it seems that deep-linking has been devalued, and anchor text too. The trend seems to be more brand focused tho im having difficulty in seeing how some brand sites are ranking for some unbranded terms when the main site doesnt seem to support the keywords.

What makes a branded site?

  • Volume of searches for the brand name?
  • Click through rates to the site?

… if so what about sites where the company name is a keyword? Surely they should rock.

Expect more insight soon as i begin to take apart these changes (unless they revert back in the next few days). Fingers crossed we’re not looking at another Florida update in time or Christmas:(