In the 40 minute daydream that passes for my journey into work this morning I spent most of the time thinking around the Google Instant service and what I have uncovered is pretty sinister stuff.
If what I predict is true and Google Instant begins to narrow keyword usage to that of those in the Google Suggest box, this means ever more traffic will be driven to these target terms. This in turn means that the organic SEO and PPC industry will become polarised around these phrases driving up competitiveness and PPC costs!
Its still early days for Google Instant (which you can view at google.com – make sure it doesnt redirect you to .co.uk) and buzz in the office has centred around the incremental results that show up as you type i.e. w, wo, wom, woma, woman, womans, womans s, womans sh etc which is certainly a new slant on keyword research that I hadnt previously investigated.
Fear not I will keep you posted.