Theres a lot of noise within SEO circles that link propping – the act of building links to your money site’s backlink profile – is the new killer SEO technique. This is something I’ve been practicing since 2007 when I originally used social bookmarking profiles to link to key influencing links, building resources that became well respected authority sites in their own right.
So what methods can you use to prop up your backlink profile?
Well as Ive mentioned before you can use services like knowem.com, namechk.com or usernamez.com to discover where you can create keyword titled account names and go down the social bookmarking route.
You could create articles that link to your link profiles
How about performing some directory submissions to these links
Alternatively you can blog about the resources (providing theyre relevant) from your independent blogs
The spammers out there will probably use Xrumer or Scrapebox to spam and jam dofollow blog comments
The list goes on and on…
I still prefer the social bookmarking profiles and subsequent profile posts for this purpose as it gives you the ability to control content on 3rd party websites which can further improve the quality of your prop.
Anyone else care to recomend a link propping technique?
Theres a great new feature in Digg that gives you the ability to automatically post entries from your blogs RSS feed into the syste.
Simply log in as usual. Go to your account settings and click on IMPORT FEED in the left hand menu. You then have to authenticate your feed by posting a new entry containing a comment and voila.
Today popular social networking site Twitter has been (once again) hacked. This time the hack operates when you mouse-over a link that covers the entire screen area, this in turn re-tweets the hack to all of your followers.
Pretty nasty (but clever) stuff.
So far theyve taken down the source/varient pages because people are playing with the exploit and making things worse (I’m looking at you John lol).
For the near future ii’m moving my twitosphere to Tweetdeck which cant be effected by such foolishness.
The Hacks look like this:
I say this every year but if you’re an online retailer and you want to maximise your return on investment (profits) over the Christmas period then you should think about hiring your SEO consultancy around now.
For PPC/Adwords you can probably wait until the end of October as things are quick to change in the paid advertising markets but with organic SEO companies like BC (where I work) need this time to evaluate and ramp up the link building in time for the Christmas period.
You might also think about matching your in-store sales with online offers, web exclusives, and working with your courier service to ensure that you can take orders to be delivered up until the very last minute.
Also get your graphics Christmassed up to push the festive spirit onto people.
Whats more you might want to think about the post Christmas sale. Why not have a 12 days of Christmas offer with a different product being heavily discounted on each of the days after Christmas – great for email marketing.
If you have a voucher code system start trialling these codes on the voucher code network and get accounts on sites like hotukdeals.com and start building your ‘trusted’ profile so that when the time comes, you can happily plug away at your offers.
There’s lots to work on between now and the 25th December so speak to your SEO company now before its too late.
Ive recently been introduced to Eight Fold Logic Linker, a new online service that plans to match content publishers with receptive content authors.
The premise is this. You have good content and the ability to generate more content for specific markets so you set up your profile outlining your websites and topic of focus. Publishers can log in and enter their respective criteria. Both parties then get introduced to each other and communication can begin to fulfill publishers content requirements.
The system seems pretty comprehensive (if a little laborious) but my biggest issue is the lack of subscribers (the reason for this post).
If you’re looking for new content or are keen to get your content out there then give the Eight Fold Logic Linker a try.
Just read a post about a new Google patent that outlines Google’s efforts to determine link sources from affiliated content and decrease the weight/value of non-independent links.
This reminded me of a recent conversation I had with a hosting company who spent ages trying to convince me that my request for individual c class IP addresses for my clients domain hosting was a dead technology
that wouldn’t benefit SEO.
In the afore mentioned article they clearly state that links from sites hosted on a different class c IP would signal that this content may be independent.
If anyone knows a UK based host that can provide cheap c class hosting please do get in touch as i’ve yet to find a cost effective provider.
Unlike the previous alpha version of the new IE9 browser, the latest official beta of Microsofts new Internet Explorer is more fully featured i.e. it has a UI which was sadly lacking from the alpha version. Im installing it now and if its something you want to try out go and get it!
First impressions are that its still not 100% acid test proof which is bad but it looks fast!
A month or so ago this blog incurred some sort of penalty that reduced my Toolbar Pagerank to zero.
This coincided with my joining BC and the paranoid’ inner child assumes this had something to do with the break from my previous company, but also could have had something to do with my adding BC links to the site and removing links to other sites that i was no longer working on.
Up until now I hadn’t made a big deal of this, instead I spent my time looking through my site with GoogleVision™ to see if there was anything else a miss.
Today my TBPR is back (3) and I thought it about time I came out of the closet regarding my pagerank 0 episode.
You may be interested to know that during my penalty my traffic stayed the same and the spam comments kept coming which just goes to show that the Toolbar Pagerank metric aint worth shit (pardon my French). SO if you have a Pagerank Penalty, look to your metrics and not the little green bar we know and love.
Here’s a quick round-up of SEO focused infographics from various sources. I find them fascinating because it shows the process of what is a sime consuming and involving set of tasks and boils them down into identifiable parts:
Theres an aweful lot of noise about Google instant, some people love it, some really hate it so if Google instant is really not your thing then you can turn it off by
Clicking on “Settings” » “Search Settings.” Then go to the bottom of the page and turn off “Instant Search”